
Created with Jon Youshaei
Ex-YouTube and Instagram employee Jon Youshaei interviews MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC and known as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and the latest trends in the Creator Economy.
Latest episodes

32 snips
Apr 25, 2024 • 58min
How MKBHD Became The Most Powerful Man in Tech (Marques Brownlee Interview)
Tech reviewer Marques Brownlee discusses his influence in the industry, creative process for videos like Apple Vision Pro and Tesla Cybertruck, income breakdown and advice for new YouTubers. Touches on the balancing act of YouTube & personal life, using AI tools creatively, and joining Ridge for new product launches

37 snips
Apr 19, 2024 • 1h 12min
The Genius behind MrBeast & Casey Neistat's Videos (Dan Mace Interview)
Award-winning director Dan Mace discusses his experiences working with Casey Neistat and MrBeast, sharing insights on viral videos, the 4-step process for success, and his new project, the Bru Bar. He reveals details about his journey, meeting MrBeast, and the valuable lessons learned from working with the YouTube sensations.

Apr 10, 2024 • 35min
I asked MrBeast to roast his own videos
I interviewed Jimmy Donaldson aka MrBeast about how to grow on YouTube, his creative process, and I even asked Jimmy to roast his own videos so you can learn how to improve.During this interview, Jimmy also discussed Feastables, ideas he rejected, what really happens on shoot days, his biggest arguments with his team, and how the Beast team comes up with videos that get hundreds of millions of views like Squid Game in Real Life, $1 vs $500,000 Plane Ticket, and I Spent 50 Hours Buried Alive.Special thank you to Derral Eves and the VidSummit team for this opportunity and providing footage, Jimmy, Mateo, Chucky and the Beast team for helping me prepare, Firebrand Media for filming onsite, DrewTheDirector and Lumen Studios for post production, and everyone who helped make this possible. Took a village. Chapters:(0:00) Intro(1:15) MrBeast's Creative Process(2:37) How MrBeast "Storyboards" Thumbnails(6:23) Crafting Perfect Intro(7:23) What MrBeast Learned from Thumbnail Tests(12:15) MrBeast Roasts His Worst & Best Videos(16:45) Video Ideas That MrBeast Rejected...And Why(19:18) MrBeast Breaks Down His Best Shorts(22:04) MrBeast's Schedule (Removing Yourself as Bottleneck)(24:32) Recent Disagreements with Team(25:40) Advice and Ideas for Smaller YouTubers(26:46) How AI & Deepfakes Impact Jimmy's Production(29:11) Jimmy's Documentary & Talking with Streaming Platforms(31:22) What Jimmy Watches on YouTube(32:17) Final Tips for CreatorsSubscribe for more videos ► https://bit.ly/YouTubeYoushaeiJoin my Discord with 4,500 creators helping each other grow: https://discord.com/invite/created Sign up for my cartoon newsletter for creators: https://www.created.newsJoin waitlist for my Insider Accelerator: https://www.insider.schoolFollow me on:YouTubeTikTokLinkedInTwitterInstagramThreads

49 snips
Mar 22, 2024 • 53min
The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)
Former journalist at Vox Cleo Abram shares insights on transitioning to a YouTuber with over 2 million subscribers. Topics include leaving Vox, sponsorships, video process, visual storytelling, collaboration with NASA, journalism on YouTube, and the future of the platform.

Feb 27, 2024 • 32min
The Dude Perfect Interview
I interviewed Dude Perfect about how they went from trick shots at Texas A&M to planning a $100M Dude Perfect World, new streaming app, toys in Walmart, and more. The group of Tyler Toney, Garrett Hilbert, Cody Jones and twins Coby and Cory Cotton have come a long way.In their first interview in years, the group opens up about their biggest fights, turning down brand deals, launching their Overtime show, the new Dude Perfect Streaming app, and their most popular videos like Gym Stereotypes, All Sports Golf Battle, and Giant Nerf Trick Shots.Chapters0:00 - 1:34 Meet Dude Perfect1:34 - 3:15 Who's More Popular: Dude Perfect or The Beatles?3:15 - 6:04 Almost Quitting Dude Perfect6:04 - 7:39 First Brand Deal7:39 - 11:59 Traditional Careers vs YouTube11:59 - 16:28 Biggest Argument16:28 - 20:49 Saying No To Big Deals21:16 - 23:35 Dude Perfect's Creative Process23:35 - 27:17 $100M Dude Perfect World...The Next Disney?27:45 - 30:16 Launching New Products in Walmart30:16 - 32:12 The Team Behind Dude PerfectSubscribe to my newsletter: https://created.news/Join my Discord Community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jan 25, 2024 • 1h 12min
How Kwebbelkop Broke YouTube…Forever
I interviewed Kwebbelkop (Jordi Maxim Van Den Bussche) who’s been uploading to YouTube for over a decade, earning 15M subscribers. But earlier this year, Jordi replaced himself with an AI. Jordi opens up about why he did, reveals the truth about Tiger and Bloo, and tells us his worst fear for AI.
Chapters
0:00 - 1:43 Who Is Kwebbelkop?
1:43 - 3:15 Why Replace Yourself With AI?
3:15 - 10:33 Launching Second Channel … To Turn Into AI
10:33 - 14:11 Creating a V-Tuber: Bloo
14:11 - 15:17 Turning Bloo AI
15:17 -19:06 Virtual Influencer Vs. AI Creator
19:06 -26:46 Turning My Podcast into AI?
26:46 - 31:41 Kwebbelkop Replaces Himself With AI
31:41 - 36:34 Can AI Replace Human Creators?
36:34 - 41:36 Kwebbelkop Responds To Hate Tweets
41:36 - 48:46 Will AI Displace Jobs?
48:46 - 52:05 Secretly Launching 100% AI Channels
52:05 - 58:28 Kwebbelkop Reveals His ChatGPT Prompts
58:28 - 59:35 AI Rules & Regulations
59:35 - 1:05:13 Kwebbelkop’s Worst Case AI Scenario
1:05:13 - 1:11:40 AI Rules & Regulations Cont.
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Jan 19, 2024 • 56min
Bryce Hall: TikTok's Bad Boy Millionaire (Interview)
I interviewed Bryce Hall, known as TikTok’s “bad boy.” But there’s much more to his story. He’s a master of social media with 33M total followers, but Hall’s had his share of controversies too. He opened up about the rise and fall of Sway Boys, his friendship with Josh Richards, and his break up with Addison Rae.Chapters00:00 - 1:31- Who Is Bryce Hall?1:31 - 4:39 Bryce vs. Austin McBroom4:39 - 6:21 Controversies & Paparazzi6:21 - 8:40 Start Of Sway House8:40 - 12:46 Making Money On Social Media12:46 - 19:53 The Truth About Bryce’s Arrest19:53 - 21:50 Boxing & Break Up With Addison21:50 - 23:51 Playing The Villain23:51 - 27:38 Bryce’s Bare Knuckle Fight27:38 - 28:20 Bryce Calls Out KSI, Deji, Austin McBroom28:20 - 29:01 How Much Did Bryce Make Last Year?29:01 - 33:36 Bryce’s Best & Worst Deals33:36 - 34:30 Bryce’s Message To Brands34:30 - 36:10 Bryce’s Beef With Logan Paul?36:10 - 38:06 Is Bryce The Next Tom Cruise?38:06 - 39:27 Playing The Villain Pt. 239:27 - 41:48 Filming Skill House With 50 Cent41:38 - 43:44 Bryce’s Childhood & Bullying43:44 - 48:46 Bryce’s Start Live Streaming48:46 - 51:16 Getting Swarmed In Public51:16 - 52:11 Future of Bryce Hall52:11 - 55:36 Bryce Reacts to “I’m Not A Fighter”Subscribe to my newsletter: https://created.news/Join my Discord Community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Nov 30, 2023 • 43min
The Untold Story of Dream: YouTube's Masked Millionaire
I sat down with Dream for one of his first interviews without his mask. We talked about his face reveal, how he grew to 30 million subscribers faster than MrBeast, rejecting $550,000, and whether he's risking it all by going into music. Chapters:00:00 - 01:41 Who's Dream?01:42 - 04:35 Reflecting on Face Reveal04:36 - 05:16 Getting More Personal05:17 - 08:17 What Caused Change in Views?08:18 - 12:33 Strategy for 30M Subscribers in 2 Years12:34 - 14:43 Rise of Faceless YT Channels?14:44 - 23:44 Dream SMP & "Losing" Money To Make It Bigger 23:45 - 25:50 Saying No To Big Money 25:51 - 28:29 Biggest Paychecks28:30 - 30:10 Genius of Dream's Biggest YT Series30:17 - 34:07 Music Industry vs Creator Economy34:08 - 35:31 World Record for BTS Video?35:32 - 38:00 Questioning "Best Practices" 38:01 - 42:11 Getting Non-Gamers To Care About Gaming42:12 - 43:22 What's Next & Easter EggsSubscribe to my newsletter: https://created.news/Join my Discord community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Oct 25, 2023 • 2h 9min
Why YouTube's Biggest Channel Sold for $0 (Smosh Interview)
I interviewed Anthony Padilla and Ian Hecox, the co-founders of Smosh who recently bought back their historic YouTube channel after 12 years.In 2011, Anthony Padilla and Ian Hecox were one of the first to sell a YouTube channel long before the likes of MrBeast started on YouTube. 12 years later, they’ve become the first to buy a channel back. We discussed Smosh’s evolution from sketch comedy to a production power house with over 35 employees, 5 channels, and 45 million combined subscribers. We also covered the duo’s 2017 split, their solo journeys as creators, and their ultimate reunion to buy back Smosh from Rhett and Link (Mythical Entertainment).Chapters00:00 - 00:57 Who Is Smosh?00:57 - 01:42 Presented By HubSpot01:42 - 02:20 The Untold Story of Smosh 02:20 - 10:55 Why Smosh Sold Its Channel...And What They Got10:55 - 19:07 Growing A Creator Business19:07 - 28:31 Creative Frustration & Breakthrough28:31 - 35:47 Why Anthony Left Smosh...But Ian Stayed35:47 - 39:40 Rules for Working With Best Friends39:40 - 48:53 Anthony's Solo Creator Career48:53 - 52:18 Ian Re-defines Smosh 52:18 - 52:52 HubSpot Presents: Finding Founders52:52 - 56:35 How Smosh Nearly Ended56:35 - 1:05:55 Finding Smosh A New Home1:05:55 - 1:08:34 Ian & Anthony's Secret Meetings1:08:34 - 1:22:09 Buying Back Smosh1:22:09 - 1:32:38 How Big Is Smosh Today? 1:32:38 - 1:41:34 Economics Of Smosh & Memberships 1:41:34 - 1:45:11 Creating Sustainable Content1:45:11 - 1:49:56 Smosh’s Production Process1:49:56 - 1:55:35 Sketch Writing Process1:55:35 - 2:02:19 Adapting To The Algorithm2:02:19 - 2:09:17 What’s Next For Smosh?Subscribe to my newsletter: https://created.news/Join my Discord community: https://created.club/Follow me on: YouTube TikTok LinkedIn Twitter Instagram

4 snips
Sep 19, 2023 • 34min
How Matthew Beem Solved The "MrBeast Problem" (Interview)
Matthew Beem, a YouTuber who took out loans to fund his dreams, discusses his collaborations with MrBeast and Logan Paul. Topics include standing out in the challenge genre, top retention tips for creators, and balancing editing with storytelling.