Created with Jon Youshaei The Art of Quitting Your Job To Be A YouTuber (Cleo Abram Interview)
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Mar 22, 2024 
Former journalist at Vox Cleo Abram shares insights on transitioning to a YouTuber with over 2 million subscribers. Topics include leaving Vox, sponsorships, video process, visual storytelling, collaboration with NASA, journalism on YouTube, and the future of the platform.
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Launch With A Trailer And A Test Episode
- Cleo launched Huge If True with a trailer and one completed episode to ensure she could deliver.
- Her first episode explained why she left Vox and framed the show's optimistic tech mission.
Funding Early Episodes From TikTok
- Cleo left Vox with a small TikTok audience and had been turning down sponsorships while employed.
- A TikTok sponsorship after leaving covered early Huge If True episode costs.
Pitch With Purpose First
- Write a short pitch that names the title, TL;DR, and 'why it matters' before researching.
- Use a 'Huge If True' line to force the story's future importance and clarity.