Crafting Compelling YouTube Video Pitches

I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.

After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.

The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.

Thank you to Firebrand Media for filming this episode and VidSummit for providing the space. 

Chapters
0:00 - 1:05 Who is Cleo Abram? 

1:04 - 6:21 Leaving Vox to Start YT Channel

6:21 - 8:02 Cleo's first sponsorships 

8:02 - 10:12 Hiring a team

10:12 - 12:29 Cleo’s 4-Step Video Process

12:29 - 16:51 Step 1: Pitch

16:51 - 21:20 What Are Key Visuals? 

21:20 - 22:51 Step 2: Info Doc

22:51 - 24:29 Step 3: Outline

24:29 - 27:53 Step 4: Script

27:53 - 32:52 Lessons From Vox

32:52 - 35:43 Breaking Through Your Niche

35:43 - 42:59 Cleo’s Cold Email To NASA

42:59 - 47:31 How Do YouTubers Be Better Journalists?

47:31 - 49:48 Short Form Process

49:48 - 52:57 Future of YouTube

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