I interviewed Cleo Abram about how she went from a journalist at Vox to a YouTuber with over 2 million subscribers.
After 5 years as a journalist at Vox, Cleo Abram made the jump to solo-creator in 2022 with the launch of her show Huge If True and making videos with NASA, MKBHD and Boston Dynamics.
The ‘optimistic tech explainers’ explore everything from NASA’s supersonic planes to Formula 1, artificial wombs, quantum computers, and electric cars.
Thank you to Firebrand Media for filming this episode and VidSummit for providing the space.
Chapters
0:00 - 1:05 Who is Cleo Abram?
1:04 - 6:21 Leaving Vox to Start YT Channel
6:21 - 8:02 Cleo's first sponsorships
8:02 - 10:12 Hiring a team
10:12 - 12:29 Cleo’s 4-Step Video Process
12:29 - 16:51 Step 1: Pitch
16:51 - 21:20 What Are Key Visuals?
21:20 - 22:51 Step 2: Info Doc
22:51 - 24:29 Step 3: Outline
24:29 - 27:53 Step 4: Script
27:53 - 32:52 Lessons From Vox
32:52 - 35:43 Breaking Through Your Niche
35:43 - 42:59 Cleo’s Cold Email To NASA
42:59 - 47:31 How Do YouTubers Be Better Journalists?
47:31 - 49:48 Short Form Process
49:48 - 52:57 Future of YouTube
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