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The MrBeast Interview: Inside His $120M Creative Process
May 30, 2024
MrBeast shares insights on his creative process, secret project, A/B testing thumbnails, adding 'story' to videos, brainstorming with ViewStats, and reality of filming. He discusses choosing ideas with 'interest market cap', costs of productions, mental health, and income sources. The podcast also covers filming routines, filming for Amazon show, and entrepreneurial decisions in content creation.
01:25:45
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Quick takeaways
- MrBeast emphasizes the importance of A/B testing thumbnails for better engagement.
- Balancing high-budget projects and regular content creation is a challenge for MrBeast.
Deep dives
Building ViewStats Pro and Sharing Tools
The podcast guest discusses the development of ViewStats Pro and the tools shared, such as thumbnail search and outlier search. The intention behind providing resources like view count analytics and video performance evaluation is to assist creators, particularly smaller ones, in enhancing their content and audience engagement.
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Discover
highlights
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