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13min chapter
The MrBeast Interview: Inside His $120M Creative Process
Created with Jon Youshaei
Optimizing YouTube Thumbnails: Testing, Inspiration, and Outliers
The chapter delves into the challenges of managing and editing footage to create engaging video content, focusing on the process of selecting and testing different thumbnails for videos using the ABC testing method. It discusses how creators can find inspiration for their own thumbnails by searching for specific characteristics and topics, highlighting the importance of testing different options to improve thumbnail performance. The conversation also explores the concept of outliers and the significance of updating old video thumbnails on YouTube for branding, viewer engagement, and increased view counts.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode