I interviewed Zach King about how he's gotten over 20 billion views, created over 3,000 videos, and become one of the world's most popular creators. In this interview, Zach broke down his step-by-step process for turning simple ideas into viral videos. We also covered: how Zach uses AI, how much money he's made from YouTube Shorts vs TikTok, when it makes sense to hire a team vs not, how to script your next YouTube video, and what it's like working with Terry Crews, winning money from MrBeast (aka Jimmy Donaldson) and Airrack, and we may have started beef with another YouTuber cough cough Graham Stephan ; )
Chapters:
00:00 - 00:38: Who is Zach King?
00:39 - 01:35: Presented by HubSpot
01:36 - 04:47: Zach's Creative Process: Then vs Now
04:48 - 05:46: Using Prompts to Spark Ideas
05:47 - 07:24: T-Sheet" Brainstorming
07:25 - 13:44: Example Video: Step-By-Step
13:45 - 15:52: The Extra 10%
15:53 - 18:29: Process for Long-Form Videos
18:30 - 21:21: How Zach Makes Money
21:22 - 24:04: Comparing Pay: TikTok vs YouTube
24:05 - 28:39: YouTube Strategy 2023
28:40 - 29:48: Higher Budget Videos
29:49 - 33:14: Solo Creators vs Teams
33:15 - 34:14: Another Bite: Presented by HubSpot
34:15 - 34:50: Zach's Hiring Rules
34:51 - 37:27: What YouTubers Can Learn From Hollywood
37:38 - 39:22: The Rise of Twitter Creators?
39:23 - 42:28: Most Expensive Videos
42:29 - 46:25: Re-creating "The 9-5" for creators
46:26 - 51:21: Future of Filmmaking
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