How to Make Your Videos More Creative

Zachary Smith: I was really blown away by just like studying your work. You save room on production day when you're shooting for another 10% push to try to make the videos more creative. Take me through the improv that happens on the day of the shoot. After you've done all the brainstorming, the setup, you've paid for an expensive set. In this case, how do you make sure that on that day, you get the most creative piece of work possible?

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