Created with Jon Youshaei How Matthew Beem Solved The "MrBeast Problem" (Interview)
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Sep 19, 2023 Matthew Beem, a YouTuber who took out loans to fund his dreams, discusses his collaborations with MrBeast and Logan Paul. Topics include standing out in the challenge genre, top retention tips for creators, and balancing editing with storytelling.
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Giving MrBeast A Wrapped Smartcar
- Matthew bought and wrapped a $13,000 Smartcar to give to MrBeast after leveraging his car-painting skills.
- He drove across states, surprised the team, and the video later reached millions of views after a thumbnail change.
Stockpile Content Before A Big Drop
- Stockpile multiple strong videos before releasing a potentially viral one to maintain weekly momentum.
- Prepare follow-ups so a single viral moment doesn't become a fleeting spike.
Thumbnail: Lead With The Hook Not Your Face
- Make thumbnails focus on the core hook (object or celebrity) rather than your face when you're unknown.
- Change thumbnails if a video underperforms; it can dramatically alter view trajectory.