Before hitting 100,000 subscribers, Matthew Beem had taken out $60,000 in loans to fund his YouTube dreams. He customized cars for MrBeast, Logan Paul, Faze Clan, and more. But for Beem, it was never about the money. Two years later Beem's bet seems to have paid off — with 4.75 million subscribers and uploads routinely topping 2 million views.
In today's interview we discuss the risks of Beem’s all-in approach, how he stood out in the challenge genre, and his top retention tips for creators.
Chapters:
00:00 - 00:38 Meet Matthew Beem
00:39 - 01:40 Presented by HubSpot
01:41 - 09:13 Beem’s First Big Bet: MrBeast Car Giveaway
09:14 - 15:02 Beem’s Second Big Bet: Buying Logan Paul’s Car
15:03 - 18:12 Top Retention Killers
18:13 - 23:07 Intro Roast
23:08 - 24:28 Balancing Short Form Editing with Storytelling
24:28 - 25:20 HubSpot Presents: Creator Science
25:21 - 27:54 Advice for New Creators
27:55 - 30:28 Future of the Challenge Genre
30:29 - 34:02 How Matthew Makes Money
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