

Created with Jon Youshaei
Jon Youshaei
Ex-YouTube and Instagram employee Jon Youshaei interviews MrBeast, Logan Paul, Danny Duncan, Liza Koshy, and more. After working inside YouTube and Instagram for 8 years, Jon has been featured in Time, Forbes, and CNBC and known as "The Creators' Creator.™" On this show, he gives an inside look at how to build a business as a creator, improve your creative process, and the latest trends in the Creator Economy.
Episodes
Mentioned books

Jun 14, 2023 • 1h 2min
The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview)
YouTube's wildest creator, Danny Duncan, shares untold stories of his early years, his successful businesses, and how he's sold $150 million of merch. Topics include his motivation, early days on YouTube, pranks, being homeless, launching 'Virginity Rocks', turning jokes into million dollar brands, dealing with copycats, and his contributions to the community.

14 snips
Apr 2, 2023 • 19min
Meet MrBeast’s Secret YouTube Consultant (Paddy Galloway Interview)
Paddy Galloway has worked with the biggest YouTube creators in the world like MrBeast, Ryan Trahan, Noah Kagan, Airrack, Jesser and more. He's also made video essays about how Peter McKinnon, Mark Rober, SSSniperwolf and many on how MrBeast himself (aka Jimmy Donaldson) became successful. In this interview, we spoke about how to grow a YouTube channel, how to start a YouTube channel, Shorts, monetization and the future of YouTube.Timestamps:(00:00 - 00:40) Intro(00:41 - 02:07) Working with MrBeast(02:08 - 03:55) Finding Great Video Ideas(03:56 - 08:12) Writing Killer Intros & Titles(08:13 - 10:25) Thumbnail Breakdown (10:26 - 11:01) When It's Okay To Sacrifice Retention (11:02 - 11:34) How To Make Shorts(11:35 - 14:20) Testing New Formats (14:21- 18:10) How Paddy Makes $50-100K Per Month(18:11- 19:15) Future of YouTubeFollow me on: YouTube TikTok LinkedIn Twitter Instagram

5 snips
Mar 7, 2023 • 25min
The Crazy Job of Being Logan Paul's Editor (Hayden Hillier-Smith Interview)
I interviewed Hayden Hillier-Smith, who is the unseen force behind Logan Paul and the 5 billion views on his YouTube channel. In the process, he helped redefine what it means to be an editor on YouTube and shares some of his best lessons and stories for creators are editing their own videos or trying to bring on an editor. Today, Hayden Hillier-Smith co-hosts a podcast with Jordan Orme called The Editing Podcast where he's had guests such as Ryan Trahan and Colin and Samir and he's also edited for MrBeast (including the recent "1,000 Blind People See For The First Time"), Sam & Colby, Alex Wassabi and more.Timestamps:(00:00) Teaser (00:47) How it started (01:48) Editing the vlogs (03:30) Did Logan give direction? (04:15) Editing with humor (05:23) Logan's "Style Guide" (06:56) Breaking records (09:41) Tough moments (11:00) Making better, more mature videos (12:52) Eureka moments (14:20) Editing with emotion (15:45) 3 elements of a "good cut" 1(16:39) Good vs Bad Storytelling (example) (18:20) "Traditional editing" mistakes (19:45) How Hayden Makes Money (23:19) Looking AheadFollow me on: YouTube TikTok LinkedIn Twitter Instagram

Feb 28, 2023 • 29min
How To Grow On Instagram in 2023 (it’s not just Reels)
I answer your questions after 8 years working inside YouTube & Instagram. Here’s our top questions from last week with timestamps below.
How do you stand out on Instagram in 2023 | (00:54)
What’s Instagram’s new “Broadcast” feature | (03:08)
Should you pay for Meta Verified? Was that a good move? | (06:26)
How to improve your YouTube Shorts? What do payouts look like? | (12:10)
What YouTube’s new CEO mean for creators? | (18:31)
Is “How To” content dead? | (24:48)
If you have a question for next episode, join our Discord community of 1,600 creators: www.Discord.gg/Created
Or DM me on Instagram anytime: @Youshaei

10 snips
Jan 29, 2023 • 16min
How Peter McKinnon Turned $0.55 Into A YouTube Empire
Peter McKinnon, a talented photographer and filmmaker with over 5 million YouTube subscribers, reveals the secrets behind his meteoric rise. He shares how a mere $0.55 inspired him to quit his job and pursue his passion for content creation. Discover how he carved out his unique space in a crowded market, learned filmmaking from Casey Neistat, and the power of genuine collaborations in building his brand. McKinnon also discusses the impact of sound in storytelling and his strategies for making photography engaging in today’s digital landscape.

Jan 17, 2023 • 17min
Ex-Instagram Employee Explains: Why Your IG Views Dropped (& How To Fix It)
In this week’s Creator Office Hours, I answer your questions after 8 years working inside YouTube & Instagram.
Questions include:
Why are your Instagram views dropping and is IG actually dying? (01:18)
How will AI tools like ChatGPT impact creators and what are the best ways to use it to help your creative process? (06:30)
Finally, when’s the “right” time to quit your day job to become a creator and how can you best prepare? (10:22)
Buckle up, these answers probably aren’t what you’d expect.
If you have a question for next episode, share on our Discord: www.Discord.gg/Created
Try this prompt on ChatGPT to get ideas for your next video (Credit to @0xDavn on Twitter):
Generate 20 ideas [Superlative] + [Specific Subject] + [Mystery or Uncertainty] - the word "the"
Follow me on:
YouTube
TikTok
LinkedIn
Twitter
Instagram

Jan 17, 2023 • 18min
Nas Daily Reveals Exactly How He Makes $600K Per Month (Step-By-Step Process)
Nas Daily is one of the best storytellers on YouTube today - and in this interview, he shares his creative process step-by-step like never before.With over 40M followers across YouTube and Facebook, Nas Daily aka Nuseir Yassin has uses his platform to tell stories that mainstream media companies like Vox and CNN aren't always covering. His secret? Great copywriting. Even as someone who didn't speak English growing up, Nuseir Yassin now gets billions of views because of the way he brainstorms, scripts, and films his video and has made videos with Bill Gates, Khaby Lame, and Sam Bankman-Fried before the whole FTX scandal broke out. In this interview, he breaks down his process step-by-step. He also shares what wishes he knew before starting his 1000 videos over 1000 days journey, building the Nas Daily Company and Nas.io, translating his videos to over 10 different languages, his honest thoughts on MrBeast and Dear Alyne, and so much more. Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jan 17, 2023 • 12min
Meet The World's Oldest YouTuber with 10M+ Subscribers
Born in 1966, Jordan Matter is the world's oldest YouTuber to cross 10 million subscribers. In a field dominated by people half his age, Jordan Matter calls himself the oldest YouTube creator with over 10,000,000 subscribers and may just be the Tom Brady of YouTube. In my interview with Matter, we spoke about everything from how to collaborate with huge creators like Charli D’Amelio and Addison Rae, sourcing ideas from his community for his popular formats like the 10 Minute Photo Challenge, and how photographers can find success on YouTube, just like Jordan and Peter McKinnon have.Follow me on: YouTube TikTok LinkedIn Twitter Instagram

Jan 10, 2023 • 2min
Season 1 Trailer: Created With Jon Youshaei
Ex-YouTube & Instagram employee Jon Youshaei takes you inside the Creator Economy with guests Logan Paul, Paris Hilton, Jason Derulo, Jake Paul, George Lopez & more. After working at YouTube & Instagram for 8 years and writing for Forbes, Jon shares how to build a career as a creator, improve your creative process, and stay ahead of content trends.
Follow me on:
YouTube
TikTok
LinkedIn
Twitter
Instagram