Created with Jon Youshaei How Peter McKinnon Turned $0.55 Into A YouTube Empire
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Jan 29, 2023 
Peter McKinnon, a talented photographer and filmmaker with over 5 million YouTube subscribers, reveals the secrets behind his meteoric rise. He shares how a mere $0.55 inspired him to quit his job and pursue his passion for content creation. Discover how he carved out his unique space in a crowded market, learned filmmaking from Casey Neistat, and the power of genuine collaborations in building his brand. McKinnon also discusses the impact of sound in storytelling and his strategies for making photography engaging in today’s digital landscape.
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Leaving Jobs for Passion
- Peter McKinnon quit his job at a steakhouse because he felt it wasn't aligned with who he was.
- He then took jobs related to his interests, like working at a camera shop, to get closer to his creative goals.
$0.55 Sparked His Full-Time Leap
- Peter decided to go full-time on YouTube when he earned $0.55 in AdSense revenue.
- That small amount was proof to him that his channel had potential to grow financially.
Casey Neistat's Unexpected DM
- Peter first met Casey Neistat at a shop but didn’t immediately connect.
- Casey later DM’d him to collaborate, flying him to Amsterdam spontaneously.