Created with Jon Youshaei The Man MrBeast Hired To Grow His Channel (Jay Alto Interview)
Aug 24, 2023
Jay Alto, a creativity expert and thumbnail maestro, has collaborated with top YouTubers like MrBeast and Ryan Trahan. He discusses the crucial elements that make a great thumbnail, emphasizing color and messaging. Jay reveals the extensive prep work behind viral videos, sharing insights into Ryan's creative process. He hilariously critiques thumbnails from notable creators, including Mark Rober and MrBeast, while offering tips on how to sustainably grow your own YouTube channel.
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How Jay Joined The Penny Series
- Jay describes a two-part process: we filmed, then he called back after working on Ryan's Penny series.
- He says Ryan and their team produce many ideas weekly and mock thumbnails at a high level before greenlighting.
Mock Up Thumbnails Before Filming
- Do mock up thumbnails and packaging before filming so the shoot and editing stay focused and efficient.
- Prepare thumbnails and ideas in advance to guide filming and solve creative blocks on location.
Use Triggers And Outliers For Ideas
- Track 'triggers' — thumbnails, titles, or small-channel outliers — as idea signals you can adapt.
- Build a playlist or bank of these triggers to mine for future video concepts.