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The Man MrBeast Hired To Grow His Channel (Jay Alto Interview)
Aug 24, 2023
Jay Alto, a creativity expert and thumbnail maestro, has collaborated with top YouTubers like MrBeast and Ryan Trahan. He discusses the crucial elements that make a great thumbnail, emphasizing color and messaging. Jay reveals the extensive prep work behind viral videos, sharing insights into Ryan's creative process. He hilariously critiques thumbnails from notable creators, including Mark Rober and MrBeast, while offering tips on how to sustainably grow your own YouTube channel.
21:43
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Quick takeaways
- Collaboration and weekly brainstorming sessions are vital for generating a multitude of original ideas and ensuring effective content production.
- Thumbnails are essential advertising tools that should prioritize attention-grabbing elements, viewer interest, and visual impact to enhance engagement.
Deep dives
The Process of Ideation for Viral Content
Collaboration is crucial for generating viral content, as seen in Jay Alto's partnership with Ryan Trahan. They meet weekly to brainstorm and produce numerous ideas, ensuring they have a wealth of options to choose from. A distinctive strategy involves creating thumbnails before filming videos, providing direction and inspiration throughout the content creation process. By planning the visuals ahead of time, creators can streamline their workflow and maintain focus on their original concepts while traveling to various locations.
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