Crafting Viral Content: The Art of Engagement

I interviewed Jay Alto who’s worked with MrBeast, Ryan Trahan, Colin and Samir, and more.Jay is a master of thumbnails, creativity, and now has a YouTube channel of his own. In our conversation, Jay breaks down the 4 elements of a great thumbnail, how to find better ideas, and the weeks of prep-work that go into a Ryan Trahan video. Plus he roasts some of YouTube’s best and worst thumbnails, from Mark Rober to MrBeast to my interview with Logan Paul.

Chapters:

00:00 - 0:36: Who is Jay Alto

00:37 - 01:33 Presented by Hubspt

01:34 - 03:39 Ryan's Creative Process

03:40 - 06:38 Finding Ideas on YouTube

06:40 - 08:29 The Thumbnail Checklist

08:30 - 09:31 Roasting Mark Rober's Thumbnail

09:32 - 10:33 HubSpot Presents: Another Bite

10:34 - 12:01 Improving Mark’s Thumbnail

12:02 - 13:57 Roasting MrBeast's Thumbnail   

13:58 - 17:40 Roasting My Thumbnail

17:41 - 19:42 Scripting Like Top YouTubers

19:43 - 21:21 How to Grow Your Channel Sustainably

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