Personal Injury Mastermind

Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements.  To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more. What’s In This Episode Who is Joseph Wilson? The importance of over-preparation in pre-trial How to secure compelling witnesses that sound completing and strong How to tell a human story to the jury Maximize the value of the case by investing in pre-trial discovery Mindset and confidence in, and out, of the courtroom Learn from peers; let other lawyers inspire you  

Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes.Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.  What’s In This Episode Who is Megan Hargroder? The importance of creating a clear and cohesive brand story How empathy, authority, and vulnerability in your brand inspire trust To stand out from the crowd, get involved with the community you wish to serve How connection points foster trust How to master organic social media marketing by leveraging your existing connections Getting the most traction from a new social media post by blending organic content and paid boosts Why your digital presence should be a reflection of your real-life law firm

For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert.Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets. What’s In This Episode Who is Steven Willi? How Steven up-leveled his SEO game through self-guided learning and coaching The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO The most important factors in creating content with great Click-Through Rates How to refresh your existing content library to get rankings Best practices for onsite SEO and link building

Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO. What’s In This Episode Who is Seth Price? Implementing innovative SEO strategy The merits of traditional vs. digital marketing How to pick content for your marketing strategy Why fixed spending no longer guarantees ROI in PPC campaigns What it means when an agency offers exclusivity

John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss. Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves. What’s In This Episode Who is John Gomez? Turning problems in the case into advantages early on How to select focus groups, stay on track, and not get lost in your own narrative Use the rule of three to create your opening arguments Establishing reciprocity with your judge and jury in the courtroom. Managing expert and character witnesses Turning your plaintiff into a hero Crafting a strong closing argument

Luis Scott is a partner at Atlanta-based Bader Scott Injury Lawyers and he’s helped them grow over 700% over the past several years. Based on his success, he’s founded 8 Figure Firm, where he consults law firms and helps them scale and reach their goals.I caught up with Luis to talk about strategic hiring and what leadership looks like at scale. Plus, how rethinking your referrals can vastly reduce your cost per acquisition. Listen on for more!What’s In This Episode Who is Luis Scott? How Luis projects growth Bader Scott's organizational structure Why Luis considers himself a teacher The top mental hurdle for law firm owners How to re-conceptualize referrals Why you should take a step back from day-to-day operations

Jeremy Tissot is the founding partner of the California-based Tissot Law Firm and an expert in litigating TBI (Traumatic Brain Injury) cases. He’s created a name for himself through his high-profile cases and his charitable work on the board of the LA Trial Lawyers’ Charities, which has donated over $5M to those in need.I sat down with Jeremy to talk about his journey across the legal industry, from defense to plaintiff, and partner at one firm to starting his own. We’ll cover how Jeremy broke into the conference circuit and developed an expertise mid-career. Listen on for more!What’s In This Episode• Who is Jeremy Tissot?• How did Jeremy became the youngest-ever partner at his first firm? And why did he leave?• What did it take to break into the conference clique?• How did Jeremy become an expert in TBI?• Jeremy’s advice to established lawyers at conferences• Why Jeremy gives back—through charity and mentorship

When Taly Goody set out to form Goody Law Group, she knew she would need a creative way to find new clients. Despite being slightly skeptical, she took a leap and dedicated herself to building a TikTok presence. Not only have her posts received millions of views, but she’s also been able to use the platform to expand her network, attract new clients, and inspire others.In this episode, Taly and I discuss the crucial role social media plays in lead generation, as well as Taly’s journey to founding her own firm, and the importance of supporting the next generation of lawyers.What’s In This Episode? Who is Taly Goody? Why is it so important that new lawyers find the right area of law to practice? What led Taly to found her own company, and has she discovered any misconceptions in doing so? Why are small and solo practices increasingly popular options for lawyers? How has Taly used TikTok to grow her brand, and what are her top tips for the platform? Why is mentorship so important to Taly, and how is she using TikTok to help a new generation of lawyers?

Happy Holidays Everyone!As it is the last week of 2021, I wanted to share with you one of my favorite interviews from this year, and that was with Brian Dean. When Brian was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated.What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

As we come to the end of the year, I want to take you back to one of my favorite episodes of 2021. The legendary Neil Patel joined us back in May, and he shared so much amazing SEO advice that I think it's definitely worth another listen! Neil Patel is the co-founder of Neil Patel Digital and Forbes has called him one of the top 10 marketers in the country. He’s helped everyone from Amazon to Zappos grow their business.In this episode, we discuss how UX design affects your SEO and how to restructure your content strategy. We also dive into alternatives to Google where Neil has found success generating organic traffic and geek out about content delivery networks.Happy Holidays!What’s In This Episode Who is Neil Patel? Why is user experience important for SEO? How can you assess and optimize your website’s UX design? What should your content breakdown look like? Why should you update your content? How important are backlinks nowadays? What are some of the alternative channels that can supplement your SEO?