Personal Injury Mastermind

Shah is a fierce advocate for technological innovation. Having experienced the impact tech can have on the legal process first hand, he set out to streamline one of the most tedious jobs lawyers and paralegals face…Discovery.In this episode, Pratik talks us through what exactly it means to ‘automate discovery’, its life changing impact, and the security measures that go alongside it. We also look at how tech can revolutionize the legal industry in general, and future plans for Pratik’s company EsquireTek.What’s In This Episode? Who is Pratik Shah? How did Pratik’s early career impact his perspective on the value of tech? What does it mean to automate the discovery process? How tech is helping solos and small firms compete in larger arenas? Why is technological innovation crucial in the legal space? What security precautions need to be taken when developing and using tech for legal work?

To celebrate the momentous milestone of our 100th episode, I want to take a moment to look back on some of the amazing guests we’ve had so far on the show. More specifically, I want to highlight some of the best advice we’ve heard in regard to marketing, and how to get more clients in the Personal Injury space.A good marketing strategy requires constant reevaluation, flexibility, and innovation, so in this episode we will be taking you through a bunch of different formats and platforms in the hope of sparking some new ideas for you. From TV and Radio, to social media, to SEO, we’ve compiled top tips from experts in each field, so get ready for a marketing strategy extravaganza!What’s In This Episode? Mike Papantonio on the importance of innovation Top tips for TV ad campaigns with James Farrin and Glen Lerner Gary Sarner on the value of Radio Website essentials with Mike Budny Ali Awad’s Instagram masterclass Navigating Linkedin with Shay Rowbottom Jacob Malherbe on getting the most out of Facebook ads Understanding Pay Per Click with Steve Ginsberg Harry Morton’s roadmap for a great podcast How to repurpose content with Shaina Weisinger Brian Dean’s secret sauce for increasing your backlinks What makes a good backlink with David Farkas Neil Patel on the future of digital marketing

When Bob Simon started his own law firm over a decade ago, he came across a number of obstacles that any solo practitioner or small firm would recognize. Having overcome these barriers and gone on to build the incredibly successful Simon Law Group, Bob was adamant to help others on their own journeys, and so he co-founded Justice HQ. This membership-based organization encourages collaboration over competition, and arms solo practitioners and small firms with all the resources and support they need to compete at the same level as large practices. In this episode, Bob and I talk about the transformative work of Justice HQ, the marketing strategies of the Justice team, as well as Bob’s experience both as an attorney and a business owner.What’s In This Episode? Who is Bob Simon? What improvements would Bob like to see in legal education and training? Why is collaboration so key to the success of small and solo practices? In what ways can Justice HQ assist small firms? How has Covid accelerated the need for technological innovation within the legal industry? Why does Bob value working with family so highly, and what benefits does he see in doing so? What approach does the Justice Team take towards marketing, and how do projects such as Bourbon of Proof come to fruition?

Happy Thanksgiving!We are taking a quick breather this week, however there are some extra special episodes coming up that I'm really excited to share with you.Next week is our final double digit episode, and I'll be joined by none other than Bob Simon to talk about an amazing initiative he co-founded called Justice HQ.The following week is episode 100! We will be celebrating this massive milestone by looking back at our favorite pieces of advice from this year's guests, and bringing you their top tips for getting more personal injury clients.You are not going to want to miss these episodes, so subscribe if you haven't already, and we will see you very soon!

Danny Hughes has been with premier insurance brokerage firm Thompson Flanagan for over 16 years now. He specializes specifically in helping plaintiff attorneys get the best malpractice insurance possible, and is on a mission to educate the insurance market on the benefits of underwriting plaintiff law firms.Having worked with some of the biggest law firms in America, and with access to 30 domestic insurance markets and 15 Lloyds of London syndicates, Danny’s knowledge, enthusiasm and connections allow him to focus truly on what’s best for the firm. In this episode, we chat about all things insurance, from coverage values and application processes; to the market in general and benefits of underwriting plaintiff law firms. What's In This Episode? Who is Danny Hughes? What led Danny to his niche of malpractice insurance for plaintiff lawyers? How are plaintiff attorneys and law firms misrepresented to the insurance market and why? What factors impact the rating a firm is given by insurance companies? Why are plaintiff firms particularly good investments for underwriters? How can a specialist broker improve the process and your resulting offers?

Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since.From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss. What’s In This Episode? Who is Alex Valencia? What strategies can you employ when selecting article topics? Why is content gap analysis so important in a content strategy? What are the different types of content that law firms should be covering? How can you revamp past content that has dropped in rankings? What is the We Do Web key to ensuring each client’s content is unique? How much content is optimal?

When Brian Dean was searching for SEO advice back in 2012, he found a lot of generic to-do lists, with no real direction about how to execute. Deciding that a change was needed, he created a platform to provide others with the information he wished had been available to him. Nine years later, Backlinko is providing next level SEO training and link building strategies to some of the biggest companies in the world. On top of that, Brian’s latest venture, Exploding Topics, allows marketers to add yet another string to their bow by providing insights into upcoming trending topics.In this episode, Brian and I cover a ton of ground, discussing everything from the role of SEO in an ever changing digital market, down to the minutiae of keeping your articles updated. What’s In This Episode? Who is Brian Dean? Is the importance of long form content changing? To what extent can podcast show notes and transcripts improve your blog ranking? Why is data particularly effective for generating links?  How important is SEO compared to other digital marketing channels? Why should attorneys incorporate trending topics into their legal blogs?

Jeremy Harms is the co founder of Core Contact, a Legal Customer Experience (CX) service that helps firms impress their clients out of the gate, and maintain strong communications throughout the journey.In this episode, Jeremy shares some of his best tips for leveling up your client communications, and breaks down how to turn those happy customers into your own grassroots marketing team!What’s In This Episode? Who is Jeremy Harms? Why is CX so important to the legal industry in particular? What are the most effective formats for Client - Attorney communications? How can improving your CX process encourage more client referrals? Why is data and feedback collection so beneficial for CX and what are the best ways to gather that information? How do CX specialists integrate themselves into legal companies in a way that ensures seamless results?

Elliot Roe discovered the potential power of hypnotherapy whilst searching for a solution to his own mental obstacles, and, wanting to share the resource with others, swiftly trained in the craft himself. Having spent over a decade developing a unique coaching style that incorporates mindset training, high performance training, and hypnotherapy, Elliot now coaches top performers in a variety of high stakes industries, and is considered one of the best mindset coaches in the world.In this episode, Elliot shares with us his own experiences with hypnotherapy and mindset training, as well as his best tips for overcoming mental obstacles and reaching a state of peak performance.What’s In This Episode Who is Elliot Roe? In what ways do mindset coaching and business coaching differ? When, and to whom, can mindset coaching be most beneficial? How can we identify and overcome limiting beliefs? What impact can hypnotherapy have when combined with mindset coaching? How can adopting positive habits impact your daily performance? Why is it important to understand the difference between being busy and being productive?

In many industries, acquisitions are a familiar route for those planning their retirement, yet when Jeremy Poock looked at the legal industry in the 2010s, he found the practice to be far less common. Instead, senior attorneys were more often opting to hand the kingdom keys over to an internal successor, or to shut up shop and divide up the clientele.Adamant on ensuring senior attorneys receive the rewards they deserve, Jeremy set about researching how best to facilitate acquisitions for law firms, and in 2013, Senior Attorney Match was founded. The company helps attorneys with 30 plus years of experience to design and implement succession plans specifically tailored to suit their needs.In today’s episode, Jeremy and I chat about the benefits of acquisitions, both to senior attorneys and to growing firms, as well as the intricacies that go into finding the right match.What’s In This Episode Who is Jeremy Poock? What are the succession options available to senior attorneys looking to step down? Why does Jeremy recommend seeking an acquisition as an exit strategy? How does the acquisition of a senior attorney practice benefit younger, growing law firms? What characteristics should a senior attorney look for in a buyer, and why are shared values so important? How can senior attorneys adapt and respond to developments in marketing strategies? Where can growing law firms look for practices to acquire?