Personal Injury Mastermind

From perfecting the yellow pages promotion strategy, to mastering the modern marketing ‘Holy Trinity’ of radio, TV and web, Marc Anidjar has always been interested in making the most of advertising. As his practice, Anidjar & Levine, has gone from strength to strength, Marc has been able to experiment with his marketing strategy, while also developing his managerial style for an ever expanding team.In today’s episode, Marc shares with us his do’s and don’ts for marketing a law firm, his approach to managing a growing practice, and how relationships play a big role in both.What’s In This Episode Who is Marc Anidjar? How does Marc adapt his management style to suit his staff and optimize team performance? What is Marc’s 'Holy Trinity' approach to marketing? How can strong relationships with your advertisers assist growth? Why does Marc recommend buying advertising in cash rather than accumulating debt? What factors should you consider when deciding where, when and how to expand your practice?

Having created his practice’s first website while waiting on his bar results, Russell Nicolet wasted no time in founding Nicolet Law. With a passion to help people and a drive to expand, Russell went from having just three office appliances, to leading three companies, teaching himself each aspect of the businesses along the way. Now surrounded by a first class team, Russell is able to step back and focus on the areas that invigorate him the most. In this episode, Russell shares his motivations for founding his companies, along with his advice for those looking to follow in his footsteps. What’s In This Episode  Who is Russell Nicolet? What motivated Russell to found three companies, and how did he first market them? Can working with family have a positive impact on your business?  How can you reassure staff and maintain morale during structural changes, and economically difficult times? Why is having a shared mindset so crucial to building a strong company culture? What should you look for when hiring external firms to work with?

Matt Wolfe is one half of the dynamic duo that hosts the spectacularly successful Hustle & Flowchart podcast. Described by the pair as ‘A Life Improvement Podcast Masquerading As A Business Podcast’, the show is jam packed with advice on a wide range of topics, provided not only by the guests, but by the hosts themselves. Matt’s background in blogging pairs perfectly with co-host Joe Fier’s visual media experience, and having spoken to Joe last week, it’s a pleasure to hear Matt fill in the rest of their story. Matt and I chat about how the podcast has encouraged and acted upon audience feedback, why constant positivity might not be the best way to build trust, and the role of blogging in today’s marketing landscape. What’s In This Episode?  Who is Matt Wolfe? How can you utilize a blog to help grow your podcast? Why is it so important to give honest, balanced reviews and opinions? What are the best ways to increase listener participation and feedback? Is there a secret to effective podcast promotion? What impact does optimizing SEO for your guest’s name have?

Joe Fier and Matt Wolfe have been working together since the very start of their careers. In 2017, their partnership led to both the founding of Evergreen Profits, and the launch of the Hustle & Flowchart Podcast. Four Hundred episodes later, the show has seen an impressive range of guests, from some of the biggest names in marketing to hugely successful entrepreneurs. In this two part special, we get the rare opportunity to chat individually with each of the hosting duo, and learn about their individual roles within the process. Joe's specialty lies with networking and visual design, and in this episode, he shares the best methods to connect you with your dream guests, as well as how to effectively use visual media to grow your brand and promote your business. What’s In This Episode?  Who is Joe Fier? How can visuals be used cohesively to create a brand, and connect with an audience?  What is Joe’s secret to getting such big names on the Hustle & Flowchart podcast?  How has Hustle & Flowchart changed over the years, both in terms of process, and content? Will podcast networks change the landscape of podcasting? Is it crucial to pick a niche when launching a podcast? What should a host do when they aren’t understanding and/or connecting with a guest?

To his 600,000+ Instagram followers, Ali Awad, of Ali Awad Law, is best known as the CEO Lawyer. His entertaining and educational content, perfected over 5 years of development, exemplifies how personal injury attorneys can harness social media to maximize their visibility. In this episode, Ali shares with us his best tips and tricks for using Instagram to grow your business, as well as his ethos for building and scaling a great team.

Mark Kosieradzki is a Minnesota-based attorney whose practice is dedicated to fighting for senior citizens against nursing home abuse and neglect.  Mark is also the preeminent scholar on Federal Rule of Civil Procedure 30(b)(6), which allows prosecutors to depose corporations more thoroughly and efficiently. 30(b)(6) is an important part of your arsenal as a prosecutor, and Mark’s here to show you how to use it best. In this episode, we discuss how 30(b)(6) can be an invaluable asset, as well as the Kozieradzki Smith Law Firm approach to nursing home cases.

There’s a reason that Gary Sarner named his media strategy company ROI360+. It’s because he’s focused on strategies that will maximize his clients’ return on investment. These strategies center around under-utilized channels that deliver more bang for your buck—channels like radio. After all, accidents happen on the road, and there’s no television in your car! In this episode, we talk radio, the media powerhouse that’s hiding in plain sight, and how to construct a strategy that will make you competitive with firms that spend three times as much.

Mike Budny is Co-Founder and Chief Influence Officer at Influex, a digital marketing company that is reinventing the personal brand landscape. They do this by identifying and communicating the essence of the brands they work with through beautiful websites and strategic copywriting. Mike and I chatted about why personal branding is so important, how web design can maximize the impact of your copy, and the key mistakes to avoid when creating a website.

Glen Lerner has built an everyman reputation with his delightful Lerner & Rowe TV ads and no-nonsense style. But it isn’t just anyone who can build the 2nd biggest personal injury firm in the US. On this episode, Glen shares his keen observations on the competitive state of the PI industry, where the smart money is buying ads, and why Wall Street consolidation is coming to law firms. Plus, a masterclass on how to approach a negative review.

A year ago, we talked to Seth Godin, legendary marketer and entrepreneur, about how to apply his philosophies to your practice. In 2021, that discussion is more relevant than ever, so we're releasing a new cut of this episode, with even more insights from Seth and Chris. Seth will change the way you think; not just about marketing, but people, communication, and how the world works. He is an elite entrepreneur and the author of 19 best-selling books, including The Dip, Purple Cow, and, most recently, This is Marketing. He is a prolific blogger and has written over 7500 blog posts. In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame, and five years later he also earned a spot in the Marketing Hall of Fame. He teaches a variety of workshops, including his life-changing altMBA program, and hosts the renowned Akimbo podcast.