125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms

At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing.

Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.

What's in This Episode

• Who is Drew Britcher?
• When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus?
• When cases cost upwards of $100K before going to trial, what special financing is available for firms?
• What are the tactics that he uses to develop a thriving network of upstream referral partners?
• How does networking interface with marketing to get a better ROI?