Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum.

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What's In This Episode?

• Who is Darryl Isaacs?
• After 30 years and $2 Billion in recoveries - how has his definition of success shifted?
• What is the origin story of "The Hammer"?
• How has the blend of traditional and digital marketing changed for his firm with success and with time?
• How does he set goals and optimize for a content life?
• With so much brand recognition, why has he opted to choose a different domain name?