Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals.

What's in This Episode?

• Who is Stacey Brown Randall?
• Where are people going wrong in the traditional model of getting referrals?
• Do paid referrals lack integrity?
• How can you build a network of referral partners that clients trust?
• When referring other attorneys, is it better to select one option, or provide multiple?
• How can attorneys become better referral partners?