Bilingual law firms are an investment in the future - in the U.S., 13% of the population speaks Spanish at home. Serving this market requires a strategy that looks beyond the nuance of language and taps into cultural competency. Liel Levy is doing just that. He and his wife , Co-Founder Natalie, have managed over $15MM in ad spend to bring law firms into the bilingual market. But Liel's experience goes far beyond Atlanta-based Nanato Media. Liel, a native speaker himself, grew up working for the family business - one of the largest legal brands in the U.S. that happened to serve latino clients. On today's episode we discuss creating a firm that reflects the community it serves, hiring native speakers, and removing the friction between law firms and hispanic clients.What's in this Episode? Who is Liel Levy? Why is a bilingual strategy a legacy strategy? How can law firms set up a customer experience for Spanish speaking clients that allow them to thrive? What is the first step in building a bilingual law firm? What is the best way to communicate with Spanish speaking clients? Why is Google Translate a bad idea?

Susan Ziegler is the catalyst behind explosive law firm growth - taking one firm from five offices to 70; she routinely doubles traffic and brings in billions of revenue for her clients as a result. Her foundation of two decades in digital marketing has earned her and her firm, SLS Consulting, the Pasadena Business Hall of Fame 13 years running. Specializing in website design, SEO, PPC, and content, Susan starts with the unique problem each firm faces and crafts a bespoke plan to get the best results.Susan and I cover how to structure comprehensive SEO and PPC campaigns, what to spend, and what goes into building a website that converts.What’s in This Episode: Who is Susan Ziegler? What elements make up a strong SEO strategy? What kind of links are best for helping a website rank? Why it takes three months to see results from a PPC campaign. Where social media comes into play for law firms. What free marketing platforms can law firms use to get started?

CEO of Propellant Media, Justin Q Croxton is the authority on geofencing advertising and omnichannel marketing. Since 2012, the Inc. 5000 entrepreneur has helped attorneys in the greater Atlanta area grow their firms exponentially by leveraging programmatic display, paid media, social media advertising, SEO, and performance marketing.I caught up with Justin to explore creative ways personal injury firms can use hyper-specific location advertising and increase qualified impressions. From the basics of what geofencing is and how it works to the importance of retargeting, Justin shares his insights in this mini-masterclass. Listen for more.What’s in This Episode: Who is Justin Croxton? What is geofencing and how does it work? How can geofencing help eliminate waste in ad spending? How should law firms budget for geofencing? How can Over The Top advertising and geofencing work in tandem to maximize ROI?

$900 million recovered and 10,000 clients served by 27 attorneys across four offices. How do two lawyers with a passion and $15,000 grow a firm to one of the largest advertisers in Colorado? I caught up with Kyle Bachus, founding partner of Bachus & Schanker, to find out. He and his founding partner Darren Schanker are Million Dollar Associates Forum members and Super Lawyers 10 years running. The duo has been on the cutting edge of omnichannel marketing since 1997 and offers unparalleled insight into personal injury marketing.I met with Kyle to discuss bootstrapping a law firm, the smartest ways to spend marketing budgets, how to know when the effort is effective, and the importance of a holistic representation. Listen for more. What’s in This Episode: Who is Kyle Bachus? How Kyle and his partner, Darren, bootstrapped their law firm with just $15,000 How healthy competition and the “rule of five” created initial growth How a new firm can get clients before building a brand Why hitting multiple marketing firms will increase ROI Why Kyle wrote a book to help the families of victims of wrongful death How empathy can guide ad copy and develop a stronger connection to potential clients

Over the past decade, TorkLaw has secured $150 Million in judgments, verdicts, and settlements, opened 12 physical offices in nine states, and secured the largest verdict in California history - $26 million. Founder and senior partner, Reza Torkzadeh is guided by the core purpose of changing people's lives and uses the alignment of decisions with core values as a metric of success. Why? Because Reza believes that being your most authentic, true self, is where attorneys can really make a difference.I caught up with Reza to dig into the tough decisions that come from living your values, how success is top-down and creative ways to engage with the communities you wish to serve. Listen for more. What's in this episode: Who is Reza Torkzadeh? The core values of radical authenticity, commitment to the win, respect for each other, growth mindset, and unwavering integrity and how they shape Reza's firm Creating hiring funnels that look for reasons not to hire a candidate and why it is to your advantage Recruiting as marketing and showcasing what the firm does for the community Holding out for the gems in the rough. rushing a hire out of desperation will cost you every time All marketing works, but only when you are willing to spend what it takes to acquire a case Give back to the community authentically to connect and generate referrals for those you want to serve How writing the book on personal injury immediately makes your firm an authority

Joseph Wilson’s accolades could fill a Rolodex. This Super Lawyer Rising Star has been recognized by National Trial Lawyers as a top 40 under 40 and has been selected as a top 30 under 30 by the Atlanta Business Chronicle. But don't let his age fool you. In the past eight years, Joseph has led counsel on over 25 jury trials and reclaimed millions for his clients. Joseph and his Atlanta-based firm, Joseph Wilson Injury Lawyers, has settled over 30 six-figure settlements.  To become a preeminent trial lawyer in personal injury, you have to work harder, invest more, and know that you are the best lawyer in the courtroom. I always say that competence breeds confidence and today is a perfect example. I sat down with Joseph to tackle the ins and outs of personal injury trial preparation, positive mindset, and tapping into the human element in every case. Listen for more. What’s In This Episode Who is Joseph Wilson? The importance of over-preparation in pre-trial How to secure compelling witnesses that sound completing and strong How to tell a human story to the jury Maximize the value of the case by investing in pre-trial discovery Mindset and confidence in, and out, of the courtroom Learn from peers; let other lawyers inspire you  

Megan Hargroder, CEO at Conversations Digital excels in creating clear story-based messaging and organic social media marketing campaigns for personal injury attorneys. Her San Diego based team has helped over one hundred ambitious lawyers scale their business in the most competitive landscapes.Clients need to know they can trust their attorney to solve their unique problem in a time of crisis. How can a law firm demonstrate trust? I caught up with Megan to find out how humanizing a law firm through empathetic communication, authority building, and a little vulnerability can connect attorneys to the communities they aim to serve. We dive deep into organic social media marketing, celebrating victories, and creating a compelling brand story. Listen for more.  What’s In This Episode Who is Megan Hargroder? The importance of creating a clear and cohesive brand story How empathy, authority, and vulnerability in your brand inspire trust To stand out from the crowd, get involved with the community you wish to serve How connection points foster trust How to master organic social media marketing by leveraging your existing connections Getting the most traction from a new social media post by blending organic content and paid boosts Why your digital presence should be a reflection of your real-life law firm

For nearly two decades Steven Willi has commanded first page Google rankings for Personal Injury Attorneys. President at Rankings.io, Steven and the Rankings team relentlessly secure top-ranked spots for keywords that convert.Personal Injury is hands down the most competitive industry. To dominate your niche, you need to know exactly what it takes to bring in major cases. Today Steven and I cover the SEO strategy needed for firms with aggressive growth targets. What’s In This Episode Who is Steven Willi? How Steven up-leveled his SEO game through self-guided learning and coaching The importance of the ‘holy trinity’ of SEO: content, links, and onsite SEO The most important factors in creating content with great Click-Through Rates How to refresh your existing content library to get rankings Best practices for onsite SEO and link building

Seth Price is at the forefront of cutting-edge digital marketing. His early experimentation and innovation grew his firm, DC-based Price Benowitz, from two attorneys into a thriving practice of 40 in under a decade. Seth spun out his in-house marketing team and founded the full-service digital marketing agency BluShark Digital. Today, Seth and his team serve attorneys in 31 states and Canada.I sat down with Seth to dig into how algorithm changes affect ROI, reclassifying digital marketing strategy as a business asset, and the major market disruptors of SEO. What’s In This Episode Who is Seth Price? Implementing innovative SEO strategy The merits of traditional vs. digital marketing How to pick content for your marketing strategy Why fixed spending no longer guarantees ROI in PPC campaigns What it means when an agency offers exclusivity

John Gomez is one of the top-performing trial lawyers in the nation. Since 2005, Gomez Trial Attorneys has won multiple seven to nine-figure cases and secured over $750 Million for their clients. John uses an arsenal of tools to emotionally connect the jury with the moment of injury and loss. Today, we dig deep into what it takes for a PI lawyer to become a great trial attorney. We cover pre-trial preparation, crafting compelling stories, strong opening statements, and getting the restitution your client deserves. What’s In This Episode Who is John Gomez? Turning problems in the case into advantages early on How to select focus groups, stay on track, and not get lost in your own narrative Use the rule of three to create your opening arguments Establishing reciprocity with your judge and jury in the courtroom. Managing expert and character witnesses Turning your plaintiff into a hero Crafting a strong closing argument