Personal Injury Mastermind

When thinking of COOs for 8-figure firms - a former artist and elementary teacher is not the first thought. But Nicole Barnett is just that. She took the systems she learned in the classroom and the values honed while pursuing her interests in travel and art to build Case Barnett Law from the ground up. A firm believer in "pursuing that which is you" - her and husband, Case's values infuse every aspect of the business from client care to marketing. Today we cover how fear hinders growth and her recently launched 'done for you' content membership - Law Prophet. We also discuss how a firm's business model should inform social media strategy.What's In This Episode? Who is Nicole Barnett? How did a fine art major become the COO of an 8-figure firm? What key milestones led to the growth of the firm? How did the husband and wife duo fund the cases through trial in the early days? What is Holistic Lawyering? How can Law Prophet train assistants to tackle social content for lawyers? What is the most important measure of social media metrics?

A top Instagram specialist who learned most of what he knows on his family farm, Joe McCarthy has grown his Instagram to over 300,000 followers. His agency, JEM Social, has helped hundreds of others do the same. Getting to the top of the feed takes more than posting consistently and having a color theme. Instagram has grown into a robust marketing tool that requires A game plan. Today we cover the step-by-step actions to take for explosive growth, how to build impressions and credibility, and how to use the DM method to get the best ROI.What's in This Episode Who is Joe McCarthy? Why is social media the new business card? What is the landscape of paid versus organic growth? Should you buy followers to kickstart the growth of an account? What is the right way to increase your following? How to get engagement if you don't have a follower base? Is the blue badge verification worth the effort?

Less than 5% of personal injury cases go to trial. And 90% of the cases that do go to trial end up losing. Kyle Newman has been to trial over 75 times - with a near-perfect track record. How? Establishing credibility, being authentic, and using tech to illustrate the case. Today Kyle, Senior Associate at James Newman Law, offers practical advice on how to meet your jury where they are. Drop the legalese - especially if your jury comes from predominantly working-class backgrounds with mostly high school educations. Know your case backward and forward. Sleep with the documents and keep them organized. Ditch the cardboard cutouts and get familiar with cutting-edge tech. And above all - be yourself.What's In This Episode Who is Kyle Newman? As more cases are won, is the opposition harder? Why do young attorneys have an advantage over seasoned veterans in the court? What is the cutting-edge tech Kyle uses to win cases? How does Kyle draw inspiration for creative trial practices in daily life? How can an attorney organically grow social media to over 20,000 followers?

On a mission to build a positive community between attorneys, the Founder of Lawyer Stories, Benny Gold, has captured what it truly means to be a lawyer. Since 2017, he has spoken to thousands, diving into their inspiration, motivation, personal challenges, and their views on the law and life. He is all about networking and creating meaningful, professional relationships through his podcast. Benny discusses organic growth on social media, why a humanizing story is necessary for any personal brand, and the foundations of starting your own podcast.What's in This Episode? Who is Benny Gold? How does the Lawyer Stories podcast humanize attorneys beyond their credentials? How did Benny grow to 20,000 followers on Instagram organically? What content mix on Instagram is best for boosting engagement and increasing followers? Where does the journey begin for any attorney who wants a podcast?

With over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clients that guides his decisions. Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back.Whats in This Episode? Who is Ilya Frangos? What did he learn as a JAG officer for 5 years in the California state military reserve? How can firm owners best establish trust with their employees? Why is it important to keep in touch with clients even when there is nothing to report? How can checklists help replicate a successful client journey? How can firms better integrate with the communities they serve? What values drive the firm?

Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals.What's in This Episode? Who is Stacey Brown Randall? Where are people going wrong in the traditional model of getting referrals? Do paid referrals lack integrity? How can you build a network of referral partners that clients trust? When referring other attorneys, is it better to select one option, or provide multiple? How can attorneys become better referral partners?

Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum.For $300 off of your ticket to the Brain Trust Legal Marketing Summit, visit https://legalmastermindsummit.com/ and enter BRAINTRUST at checkout.What's In This Episode? Who is Darryl Isaacs? After 30 years and $2 Billion in recoveries - how has his definition of success shifted? What is the origin story of "The Hammer"? How has the blend of traditional and digital marketing changed for his firm with success and with time? How does he set goals and optimize for a content life? With so much brand recognition, why has he opted to choose a different domain name?

Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs.Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner.Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference. September 15th - 17th | Scottsdale, AZMore information and tickets here!What's In This Episode? Who is Jennifer Gore-Cuthbert? How can a mindset coach lift the ceilings of limiting belief? How does branding increase the ROI of marketing? What long-term advantages does SEO have over PPC? How does she maintain a cadence of 2 TikTok Videos per day? What should you be doing instead of legal videos on social media? How can firms build a VIP list of referral partners?

While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume.What's In This Episode? Who is Paul Faust? Why does every firm need a vanity number? Local area codes or 800 numbers - which is better? How long can the vanity number be? Why is a last name not always the best option for a vanity number? What practical brand applications come with purchasing a vanity number? How can Build Your Life Resume help create a more fulfilling existence?

Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.What's in this Episode Who is Michael Mogill? Why is event marketing critical to the growth of any brand? How can we overcome the universal human urge to avoid discomfort and succeed? What three human behavior hacks help create a transformative experience? How can an event defy expectations and get clients to return time and again? Why does Crisp choose to lose money on every ticket?