Brett Sachs, founder at MVP Accident Attorneys, has evaluated thousands of personal injury cases, and recovered millions for his clients. But to win cases - you have to have the right clients. Brett is an expert in human connection and emphasizes the importance of a successful intake system to grow a firm. Named a National Trial Lawyers Top 40 under 40, Brett wanted to build a firm larger than the founders. Guided by core values - and a touch of personality - he successfully rebranded Sachs Law to MVP Accident Attorneys.Today Mike and I caught up to discuss how to build streamlined intake systems, how to rebrand for the most impact, and how commitment to core values drives business.What's in This Episode? Who is Brett Sachs? How can firms use DBA for a stronger brand? How can firms create a successful intake program that generates more clients? Where did Brett find inspiration for the Sachs Law rebrand? How has shifting brand positioning from Sachs Law to MVP Accident Attorneys empowered the firm to be bigger than the founders? How can a firm maintain personal connections to clients at scale? How can core values guide a firm to success?

At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing.Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first.What's in This Episode Who is Drew Britcher? When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus? When cases cost upwards of $100K before going to trial, what special financing is available for firms? What are the tactics that he uses to develop a thriving network of upstream referral partners? How does networking interface with marketing to get a better ROI?

Joey Vitale, owner of Chicago-based Indie Law, built an automated law firm that has over 100 5-star Google reviews, helped thousands of clients, and has grown to over 14 staff members in just 5 years. Dedicated to strict processes and, at its core, designed to be stress-free, he has more time to focus on the future and life outside of the firm.On today's episode, we discuss building an assembly line so owners can design themselves out of the day-to-day, the merits of micro specializations, authenticity, and truly understanding your offer.What's in This Episode? Who is Joey Vitale? How can an automated law firm build an authentic brand? How did Joey become the go-to lawyer for grandmas on Etsy? Why is a practice area not a niche? In saturated markets like personal injury firms, is niching down even further a wise choice? How can personal injury lawyers set up processes of systemization? How can a business voice coach make you a better, more confident attorney? Find out more about Joey's Voice coach, Tracy Goodwin here.

With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success.Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make.Whats in This Episode Who is Mike Mandell? How does he approach saturated channels like pay per click? Do negative comments help with engagement? How do you mentally prepare for video shoots? How important are trends when thinking about creating social media videos?

Managing partner of five firms from coast to coast, Andrew Finkelstein has recovered over $250 Million for his clients. A juggernaut in the legal industry, he views each firm as a business first, relying on customer service and technology to future proof his firms.Andrew, managing partner at New York-based Finkelstein and Partners, also began his own bank. Empire State Bank opened in 2003 and as of March 2022 holds $542.5 million in total assets, a $26.8 million increase since December 2021. Though Andrew holds an Executive MBA from Pace University and is chairman of Empire State Bank, he believes anyone can be their own bank through overfunded whole life insurance.On today's episode, we get into building personal wealth, how law firm owners can help employees invest in the future, and his forthcoming book "I Hope We Never Meet". The first time Andrew came on PIMM, we discussed acquisitions and mergers in the legal space. Check out that episode here.Whats in this episode? Who is Andrew Finkelstein? Why did he write his forthcoming book, I Hope We Never Meet? How does Andrew view income versus wealth? How should law firms be thinking about tax deferred accounts to help build wealth for owners and staff? Should law firms own their own building? How can overfunded life insurance policies build wealth? How can 529 accounts build generational wealth? How should law firm owners be thinking about exit strategy?

When it comes to scaling virtual law firms, Sam Mollaei is the go-to guy. In five years he has founded three virtual law firms, earned over 3,000 Google five-star reviews, earned over seven figures annually and grew his caseload from 23 to over 7,000. Founder of Mollaei Law, Sam shares with us his formula for success. We cover what it takes to build a law firm - or three - that are automated, run virtually, and scalable.There is so much to unpack in this episode. For more about Sam and how to replicate his results, look for his YouTube channel and forthcoming book of the same name: Virtual Law Firm Secrets.What’s in This Episode: Who is Sam Mollaei? Why are the two largest leverage points content and technology? How did Sam go from 23 to 7,000 clients in five years? What three essential elements go into setting up a scalable virtual law firm? What is a legal funnel? What tools are best suited to set them up? What goes into an amazing client experience in light of technology and automation? Why are Google reviews and the actions after a case settlement so important?

Visionary. Disruptor. Innovator. Chief Vision Officer of Stellium and founder of Johnson Law and Attorney Group, Anthony Johnson hit number one on Google places in Arkansas before ever trying a case. The self-described chaos architect was recently crowned 'techiest lawyer' by The Bar Association. On today's episode, I sat with Anthony to discuss how breaking with tradition has informed his career, opportunities for innovation in the legal space, and law firms of the future.What's in This Episode? Who is Anthony Johnson? How is the Attorney Group changing the legal industry? Where does Anthony see innovation and industry disruption? How does branding fit into data-driven response campaigns? What does the future of investing in law firms look like? How does Anthony use tech in his own firm and what is on the horizon?

Sarah Parisi has over a decade in media buying for mass torts and personal injury firms. The Director of National Marketing and Mass Tort Strategist has worked with Nashville-based Whitehardt to increase the bottom line of the largest legal empires in the country. I caught up with Sarah to discuss the fundamentals of media buying and what it takes to reach a qualified audience. We also cover the importance of renegotiating media buys and the future of data mining for a more accurate picture of campaign ROI.What's in This Episode? Who is Sarah Parisi? What was Sarah's trajectory from Media Buyer to mass tort strategist? What discrepancies should be looked for when media buying? What are the fundamentals of media buying for personal injury firms? Why adding a celebrity to ads may be a distraction. Why does broadcast have a stronger ROI than cable? How much should a PI firm think about investing to break into TV advertising?

Comprehensive SEO tactics and tested methods are necessary to consistently bring in qualified clients. Each week we bring you insights from marketers, thought leaders, and lawyers to offer insight on explosive growth for personal injury attorneys. Today, I shine a light on the bedrock of growth for every ambitious law firm: SEO.Hear some of my favorite insights and surprising takeaways on purposeful content, onsite SEO and site architecture, creating an intuitive user experience, and building great links. We also dive into local SEO and what the future of content creation may hold. Get expert advice from marketing powerhouses like Rand Fishkin and Neil Patel. Discover data-driven methods with Maria Monroy and Gabriel Levin. And dig in to the technical side with Steven Willi and more.What's in This Episode How does building a preferred brand help your firm rank above the fold? What are the three highest value actions that will help SEO? What types of content have the biggest impact? How can you rethink indexing to optimize onsite SEO? What makes a great backlink? How does Google determine relevance when it comes to local SEO? How will content teams of the future need to be restructured? How important is site speed, really?

Brandon Yosha has large shoes to fill. The son of Buddy Yosha - nationally renowned trial lawyer - he joined Yosha Cook & Tisch and quickly made headlines. Within five weeks of joining the firm he was entrusted to deliver an opening argument against Indianapolis Power and Light. The resulting verdict? $20.3 Million in damages. This former Division I athlete is carving his own path as a promising attorney. He is the youngest recipient of the prestigious Marquis Who's Who list of Top Lawyers in America and has served over 100 clients since 2019.I caught up with Brandon to understand what went into preparing for his monumental first trial. We also discuss the importance of mentors, putting the client first, and the power of blending traditional and new marketing.What's in this Episode? Who is Brandon Yosha? What did you learn from securing a $20.3 MM verdict in your first trial? How does relationship equity factor into the growth of a law firm? What traditional models of marketing have the largest ROI? How can TikTok shape the future of a law firm?