With over 75 years of combined experience in personal injury settlements, arbitrations awards, and trial verdicts the California-based Galine, Frye, Fitting & Frangos has customer success down to a science. Partner Ilya Frangos has successfully tried cases to verdict and obtained multiple six and seven-figure settlements. But for Ilya - it's not about the money. He knows that what his clients really want is to feel a little more whole again. It is his commitment to the well-being of his clients that guides his decisions. Today we discuss his time as a JAG officer and what the military taught him about running a firm, establishing trust with clients and employees, and how to replicate an excellent client journey. We also discuss getting ahead by giving back.Whats in This Episode? Who is Ilya Frangos? What did he learn as a JAG officer for 5 years in the California state military reserve? How can firm owners best establish trust with their employees? Why is it important to keep in touch with clients even when there is nothing to report? How can checklists help replicate a successful client journey? How can firms better integrate with the communities they serve? What values drive the firm?

Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals.What's in This Episode? Who is Stacey Brown Randall? Where are people going wrong in the traditional model of getting referrals? Do paid referrals lack integrity? How can you build a network of referral partners that clients trust? When referring other attorneys, is it better to select one option, or provide multiple? How can attorneys become better referral partners?

Kentucky-based Isaacs & Isaacs has been expertly steered by the legendary Darryl "The Hammer" Isaacs for nearly thirty years. The firm has secured over $2 Billion in compensation and boast over 400 years of combined legal experience. You may recognize him from the iconic Hammer commercials, Superbowl ads, radio spots and now - TikToks. Today, we tap into the mind of this marketing genius who reminds us to step out of our comfort zones and give the audience what they want. We discuss the perseverance necessary to play the long game, adjusting your targets and maintaining forward momentum.For $300 off of your ticket to the Brain Trust Legal Marketing Summit, visit https://legalmastermindsummit.com/ and enter BRAINTRUST at checkout.What's In This Episode? Who is Darryl Isaacs? After 30 years and $2 Billion in recoveries - how has his definition of success shifted? What is the origin story of "The Hammer"? How has the blend of traditional and digital marketing changed for his firm with success and with time? How does he set goals and optimize for a content life? With so much brand recognition, why has he opted to choose a different domain name?

Jennifer Gore-Cuthbert knows better than most how to scale a firm from scratch. Her firm, Atlanta Personal Injury Law Group, has been dubbed one of the fastest growing in America, for three years running. But operating four brick-and-mortar offices is just the beginning - this Super Lawyers Rising Star is also a business coach for female entrepreneurs.Today, we discuss how a personal brand will differentiate you and your firm, building digital assets that convert, and what makes a great referral partner.Jennifer will be speaking LIVE at PIMCon - the inaugural PIM Conference. September 15th - 17th | Scottsdale, AZMore information and tickets here!What's In This Episode? Who is Jennifer Gore-Cuthbert? How can a mindset coach lift the ceilings of limiting belief? How does branding increase the ROI of marketing? What long-term advantages does SEO have over PPC? How does she maintain a cadence of 2 TikTok Videos per day? What should you be doing instead of legal videos on social media? How can firms build a VIP list of referral partners?

While the competition clamors for attention, a custom phone number leads clients directly to you. A phone number remembered days or decades later is well worth the investment. Today we catch up with vanity phone number guru and marketing expert Paul Faust. President at RingBoost, Paul offers practical advice on brand consistency across all client-facing assets. And we dive deep into building a fulfilling existence by beefing up your life resume.What's In This Episode? Who is Paul Faust? Why does every firm need a vanity number? Local area codes or 800 numbers - which is better? How long can the vanity number be? Why is a last name not always the best option for a vanity number? What practical brand applications come with purchasing a vanity number? How can Build Your Life Resume help create a more fulfilling existence?

Today, we dig into creating transformative experiences through event marketing, why operations are the foundation of any successful business, and how to hack human behavior with Michael Mogill. The founder of Crisp doesn't do things halfway. He is on a mission to help 1,000 law firms grow their revenue by one million dollars - each. And he is just the man for the job. Crisp has gone From $500 to $40 million in under nine years. The company has evolved, adding marketing and coaching to its initial offering of branded video production. But one annual event makes them stand out - The Game Changers Summit. Join over 5,000 ambitious law firm owners, industry experts, and market leaders at the Mercedez-Benz Stadium - November 2-3. Enter RANKINGS for 25% off of your ticket.What's in this Episode Who is Michael Mogill? Why is event marketing critical to the growth of any brand? How can we overcome the universal human urge to avoid discomfort and succeed? What three human behavior hacks help create a transformative experience? How can an event defy expectations and get clients to return time and again? Why does Crisp choose to lose money on every ticket?

Investible law firms are on the not-too-distant horizon - growth is a guarantee. The consumer protection sector alone is expected to explode from $2 Billion to $4 Billion in the next two years. Can your firm handle the growth?On today's episode, I discuss the future of the legal industry with Tighe Wilhelmy, CEO at Velawcity. We get into building a strong foundation of systems to operate with increased velocity and diversification in mass tort cases. At Velawcity, he and his team provide case acquisition and administration services to law firms nationwide for mass tort, class action, and mass arbitration lawsuits. They have served over 250 clients and managed over 300 mass tort campaigns.What's In This Episode? Who is Tighe Wilhelmy? What systems do mass tort law firms really need? How can a firm increase the velocity of cases closed? How can a law be automated during hyper-growth to capture a larger market share? What assets should a mass tort firm be building for growth? Why are some of the best mass tort cases held close to the vest?

Podcasting has the power to build communities, share your authentic voice and unlock marketing potential. Today's episode is for every attorney who has thought, "I really should start a podcast" but isn't sure how.Robert Ingalls, Chief Podcast Strategist at LawPods, shares with us his passion in hopes that it will help you improve your business and connect with your audience. We discuss how to get the most out of branded content, podcasting best practices, and how extreme ownership can really take your firm to the next level.What's in This Episode Who is Robert Ingalls? Why did he leave a career in law to start a podcasting agency? Why should every attorney consider podcasting? What common mistakes should attorneys considering a podcast avoid? How can attorneys repurpose podcasts for short-form social media? What is the best podcast format for PI attorneys and who should they be interviewing? How do you create an engaging podcast? How to get amazing audio quality without having to go to a studio? How do you navigate a less than perfect interview?

Over-funded whole-life insurance often gets a bad rap. But, for high earners, it is an important piece of a strong wealth creation strategy. Is your firm leaving money on the table? Today, Mark Kull, founder at Capitalis Planning Partners at Northwestern Mutual, explains the benefits of over-funded whole-life policies and "infinite banking" for litigating firms.Mark is an expert at creating security through financial planning. At age 19, he began as an intern at Northwestern Mutual. In a nationwide cohort of 1,700 - Mark ranked second. Nearly two decades later he has helped attorneys across the country and been featured in Forbes magazine, TOPS Magazine, and Business First among others.Whats in This Episode Who is Mark Kull? Who can benefit from over-funded whole-life insurance? How can a law firm become its own bank? What is the difference between standard and over-funded life insurance? What unconventional ways can a firm financially support partners and employees that benefit the firm? How d you hire the right person to put the correct policy in place?

The founder of Quirk Accident & Injury Attorneys, Logan Quirk has opened offices across two states with plans to expand into a third. He's an expert at executing vision and pivoting when necessary - he initiated a rebrand amid the uncertainty of COVID - and has seen massive success as a result. Happy clients remain his firm's focus - no matter how large it grows.Today, we cover business development on any budget and how to leverage the resources you do have for maximum return. We also dive into seeing challenges as opportunities to refocus your vision and come out on top.What's in This Episode Who is Logan Quirk? Why is a firm name so important? What is Logan's take on replicating explosive growth? In an evolving marketing landscape, how does Logan recommend leveraging traditional and digital marketing? How can attorneys build 'boots on the ground' networks? What will fuel growth during difficult times like pandemics and economic recessions? How can a firm successfully execute a rebrand?