Confessions of a Creative Director

Christian Lachel, Chief Creative Officer of BRC Imagination Arts, shares his expertise in blending a brand's history with future innovations. He recounts his journey from the U.S. Navy to shaping iconic experiences like the Johnnie Walker Princes Street Venue. The conversation highlights the importance of storytelling and emotional connections in branding. Lachel emphasizes using technology to create engaging brand experiences and discusses how historical narratives can drive both consumer loyalty and community engagement.

In this engaging discussion, Colin Jeffery, CCO of Doner and co-founder of Wolfgang, shares insights from his global advertising journey, including notable campaigns like Volkswagen's 'Drivers Wanted'. He addresses the alarming trend of dissatisfaction among creatives, offering actionable strategies to rekindle passion and creativity within the industry. The conversation also touches on the emotional challenges in advertising, the positive impact of collaboration, and the awakening of boldness in post-pandemic campaigns, making it a must-listen for advertising enthusiasts.

On another international episode, Laura Stein, Chief Creative Officer of Bruce Mau Design in Toronto Canada, is here to share 5 things we as creatives can do right now in our work and in our lives to be more sustainable. This cause is near and dear to her heart and something she brings to every project. Spoiler Alert: If you’re a user of Post-It Notes, you might be in for a big surprise. Laura will also explain how her years spent playing in an indie rock outfit led to her career in design. It’s a really cool story and an important topic so don't miss it!

On today’s show we have Ly Nguyen, Head of Creative at Movement Strategy, the social media agency behind some of the best brand social channels on the inter webs. Ly is here to share how her unique and versatile career path set her up perfectly to deliver on the agency’s social centric approach, as well as some misconceptions about executing effective social media campaigns. https://www.linkedin.com/in/lyunguyen/   https://www.linkedin.com/company/movement-strategy/ https://twitter.com/mvmtstrategy https://www.facebook.com/MovementStrategy/ https://www.instagram.com/movementstrategy/

All the way from Thailand, it's Creative Director and Creative Coach Rodd Chant! Rodd and I are kindred spirits who share the same passion for finding the perfect black t -shirt and for helping bring up the next generation of creative directors. I've been following him on LinkedIn for some time and a recent post really caught my eye. Rodd believes that AI will kill all agencies, but it might destroy those that sacrifice senior creative talent in the name of innovation and efficiency.

Gordy Sang and Brian Siedband, Co-Chief Creative Officers and founders of Quality Meats Creative (recently named Ad Age Small Agency of the year!) share the story of their once-fledgling agency that is now exploding by forgoing conventional wisdom, trusting their instincts, maintaining a high standard of work, and fostering a collaborative environment where all disciplines are valued.

On today’s show we’re talking to the irrepressible Cameron Day, Creative Director and Copywriter extraordinaire and author of Spitting Chiclets, his second book in a trilogy about the triumphs and tragedies of the advertising business. He’ll share his motivation for writing the books and some of the extraordinary lessons he learned from his father, legendary adman Guy Day, the Day in Chiat Day. Cameron has some great stories, including watching dailies for the most famous TV commercial of all time. Hint: it was in 1984! We’ll also talk about lessons he had to learn on his own, the hard way through a storied career that has taking him to some of the biggest agencies and personalities in the advertising universe. This is an amazing conversation and a history lesson featuring a who’s who of the business. You’re going to have Google at the ready to look up some of the names mentioned in the show if you don’t already know them.

It's the very first edition of Wash-A-Pig Wednesday! Wash-A-Pig is a a unique card game that boosts your creative and advertising skills in a fun, engaging way. On this episode we play the game live with a few unsuspecting victims, er, panelists: Creative Director and creator of Stuff About Advertising Ashley Rutstein, Sell It Great's Pitch Guru Ben Levy and Wash-A-Pig inventor and Creative Director Todd Turner.

The brilliant, charming and very funny Sean McBride, Chief Creative Officer of Arnold Worldwide, is here to talk about the resurgence of comedy in advertising, which I’m sure we all witnessed during this year’s Super Bowl. Sean is an expert in this area, overseeing creative for two of the longest running and funniest campaigns in advertising history. I’m talking about his work on Progressive’s iconic Flo and Dr. Rick campaigns, some of my all-time favorite ads! Sean and his team are doubling down on the laughs and have developed innovative ways to find and nurture the next generation of comedic ad writers and talent.

Shlomo Genchin is a kind, generous and supremely talented creative machine! You probably know him from his super popular newsletter and website thecreativemarketer.net where he shares recipes, tools and techniques for writing creative copy, content and ads that help creatives achieve better work more consistently and efficiently. But he also has a day job as Creative Director at Ground Up VC where he helps 45 startups with all their creative and marketing needs. And he believes this sector is the Wild West for bold creative cowgirls and cowboys looking to disrupt and make career defining work. And he’s here to tell us all about it.