Confessions of a Creative Director Making-Hyphens-Your-Superpower with Creative Strategist-Creative Director David Levine
Dec 20, 2024
In this discussion, David Levine, a Creative Strategist and Director with experience in music and science collaborations, shares his unique perspective on creativity. He introduces the idea of using 'hyphens' as a superpower to embrace diverse skills and adapt in creative processes. The conversation explores the art of collaboration, the importance of curiosity, and collecting 'weird dots' for inspiration. Levine emphasizes the balance between technical proficiency and personal style, encouraging listeners to explore creativity freely as they look ahead to 2025.
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Early Career in Music
- David Levine worked at Virgin Records, overseeing creative for indie labels and music videos.
- This experience allowed for creative freedom and collaboration with talents like Spike Jonze and Roman Coppola.
Transition to Experiential Marketing
- David Levine transitioned from music to experiential marketing at Jack Morton and Momentum Worldwide.
- He embraced the challenge of large-scale events and the broader creative canvas they offered.
Hyphens as a Superpower
- David Levine's diverse background allows him to apply his creative process in various fields.
- He emphasizes curiosity and continuous learning as drivers of his creative work.