The Power of Hyphens in Creativity

On this episode I speak to Creative Strategist and Director David Levine, whose  wide ranging career has taken him from working in the scrappy world of the music business to the burgeoning of experiential marketing to now working alongside scientists and engineers.

Listen as we break down David’s concept of using hyphens as a superpower, which emphasizes  the importance of embracing multiple skills and perspectives in the creative process.

We’ll also discuss his insights on collaboration, the challenges of ambiguity, and the importance of collecting and connecting weird dots. This is the perfect episode to end the year and get us thinking about how to make the most of 2025.