Confessions of a Creative Director

Shlomo Genchin is a kind, generous and supremely talented creative machine! You probably know him from his super popular newsletter and website thecreativemarketer.net where he shares recipes, tools and techniques for writing creative copy, content and ads that help creatives achieve better work more consistently and efficiently. But he also has a day job as Creative Director at Ground Up VC where he helps 45 startups with all their creative and marketing needs. And he believes this sector is the Wild West for bold creative cowgirls and cowboys looking to disrupt and make career defining work. And he’s here to tell us all about it.

On today’s podcast, we have chief creative officer of NVE Experience Agency, the talented Shelly Elkins - Adweek Experiential Executive of the Year! And Shelley is here with a big proclamation that brand experience, also known as experiential ,has finally earned a seat at the big kids table and that we’ve entered the era of marketing with experience at the center of mix. As someone who has worked in this world for many years and who has had his heart broken by similar claims I was skeptical. But maybe, just maybe Shelley will change my mind.

Happy New Year everyone, and welcome to the very first episode of 2024! I'm thrilled to have one of the hottest creative minds in the industry, someone who is breaking all the rules of marketing and advertising, and leading the brand Liquid Death to places few brands ever reach. I'm talking about the creative genius, Andy Pearson, who gives us a peek behind the curtain of how he and his team continue to defy the norms of our business and create work that is truly memorable and ultimately effective. Visit jaimecabreracreative.com to learn more about everything I spoke about in the intro or go directly to the items: https://patreon.com/confessionsofacreativedirector https://amzn.to/4aMRoFG

Enjoy an in-depth with Mark DePace Chief Creative Officer and Zach Mortensen, the CEO of Ghost Robot. This innovative studio is a one-stop creative powerhouse for top tier clients like Netflix, Google, Peloton, Away, and Airbnb, just to name a few. Ghost Robot stands out as a channel agnostic creative hub, adept at solving complex marketing challenges with a diverse array of solutions from video games and apps to comic books, card games, and even podcasts. Today, we're getting an insider's look at how Mark and Zach balance their roles, perfectly meshing the creative and business sides of their company. They're here to share their insights on building a successful collaborative environment in the fast-paced world of running a creative business.

On today’s show, we take a bit of a departure with former copywriter Ben Purkert, author of The Men Can't Be Saved, a wonderful novel set in the world of a branding agency and centered around a narcissistic young copywriter whose world comes crashing down after he gets laid off. While the book is fiction, it’s filled with stories inspired by his time in the industry we can all relate to like ECDs walking around like Golden Gods and overzealous copywriters who live and die over commas. The novel also touches on larger societal and agency issues like Toxic Masculinity, the search for purpose and male loneliness.      

On today's show, creative director Roberto Lastra shares his inspirational origin story as a kid from Mexicali, Mexico, who immigrated to the US during his teens. Pushing through culture shock and language barriers, he went on to work for five of the most famous agencies in the world before founding his own agency, Lovers Not Haters. Along the way, he learned that "The Less You Try To Fit In, The More You Do" and he’s passionate about the idea of bringing your whole self to work.

Lucas Ribeiro and Kazuo Kobo are a dynamic duo of Creative Directors from Brazil, currently residing in New York City, where they work at the legendary McCann NY. They are Cannes Lion-winning creatives who have also taught at the Miami Ad School Brazil and recently published a book in Portuguese, translated as "Principles – 128 Principles for Becoming an Ad Agency Creative." The book is filled with great tools, techniques, and ideas they've developed along their journey. They are here to expand on an idea called "Batman or Superman: Skills vs. Talent." Learn more about them at www.landk.work.

Highdive Advertising has become a go-to shop for top brands looking to make a splash at the Super Bowl. It might have a little to do with the fact that Chade Broude, Co-Founder and Chief Creative Officer of Highdive, sold through his first Super Bowl script one year into his career and has been creating winning spots ever since. Today, he’s opening up his playbook to reveal 4 simple concepts to keep in mind when working on a spot for the big game, including my favorite which is the Two Beer Rule! So if those SB briefs are starting to come in, you’re gonna wanna listen carefully to our conversation. Learn more about Chad here: https://www.linkedin.com/in/chad-broude-13b74b11/

Donny Dykowsky is an accomplished musician, composer, songwriter and founder of The Ski Team –  a premiere production, custom music and sonic branding studio out of Jersey City, New Jersey. His work has garnered Lions, Pencils, Clios, Webbys, Sundance Premiers, and is on permanent display at the MOMA. Check out our amazing conversation where he shares some hot tips that Creative Directors can use when working with a composer or custom music producer.

Kevin Lynch is an accomplished Copywriter and Creative Director , whose with an incredible career that has taken him across the globe with stops in China and Sweden where he was most recently Creative Director at Oatly. Kevin has always made career decisions by asking: What stories will I be able to tell? and he’s here to share with us his 5 Principles for Finding Success in a non-linear career.