On today’s show, we take a bit of a departure with former copywriter Ben Purkert, author of The Men Can't Be Saved, a wonderful novel set in the world of a branding agency and centered around a narcissistic young copywriter whose world comes crashing down after he gets laid off.
While the book is fiction, it’s filled with stories inspired by his time in the industry we can all relate to like ECDs walking around like Golden Gods and overzealous copywriters who live and die over commas.
The novel also touches on larger societal and agency issues like Toxic Masculinity, the search for purpose and male loneliness.
Confessions of a Creative Director