"That's the dumbest idea I've ever heard. We have to do it" - Breaking all the rules of marketing with Liquid Death's Andy Pearson

Happy New Year everyone, and welcome to the very first episode of 2024!

I'm thrilled to have one of the hottest creative minds in the industry, someone who is breaking all the rules of marketing and advertising, and leading the brand Liquid Death to places few brands ever reach. I'm talking about the creative genius, Andy Pearson, who gives us a peek behind the curtain of how he and his team continue to defy the norms of our business and create work that is truly memorable and ultimately effective.

Visit jaimecabreracreative.com to learn more about everything I spoke about in the intro or go directly to the items:

https://patreon.com/confessionsofacreativedirector

https://amzn.to/4aMRoFG