Confessions of a Creative Director

From Parliament to Premium Gin: Applying Creative Strategy with Matt Jones

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Sep 26, 2024
Matt Jones, a Creative and Brand Strategist with a rich background from Parliament to co-founding a successful gin brand, shares his unique journey. He discusses the overlap between politics and creativity, emphasizing the power of storytelling. The conversation delves into the importance of aesthetic execution in branding, showcasing the success of Four Pillars Gin. Matt also highlights how diverse experiences enhance creative thinking and the critical role of collaboration in executing impactful strategies.
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