

From Parliament to Premium Gin: Applying Creative Strategy with Matt Jones
19 snips Sep 26, 2024
Matt Jones, a Creative and Brand Strategist with a rich background from Parliament to co-founding a successful gin brand, shares his unique journey. He discusses the overlap between politics and creativity, emphasizing the power of storytelling. The conversation delves into the importance of aesthetic execution in branding, showcasing the success of Four Pillars Gin. Matt also highlights how diverse experiences enhance creative thinking and the critical role of collaboration in executing impactful strategies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 4min
Navigating Creative Partnerships: Insights from a Past Collaboration
04:17 • 2min
From Politics to Creativity
06:21 • 9min
Exploring the Nuances of Creative Strategy
15:25 • 2min
Creative Strategy Uncovered
17:31 • 23min
The Art of Execution: Elevating Ideas Through Aesthetics
40:45 • 3min
Crafting the Gin Brand Journey
44:06 • 24min
Expanding Creative Horizons: The Value of Diverse Experiences
01:07:53 • 3min