Confessions of a Creative Director Falling out of love with the advertising biz and how to rekindle the flame with Colin Jeffery, CCO Doner/CCO-Co-founder Wolfgang
Jun 21, 2024
In this engaging discussion, Colin Jeffery, CCO of Doner and co-founder of Wolfgang, shares insights from his global advertising journey, including notable campaigns like Volkswagen's 'Drivers Wanted'. He addresses the alarming trend of dissatisfaction among creatives, offering actionable strategies to rekindle passion and creativity within the industry. The conversation also touches on the emotional challenges in advertising, the positive impact of collaboration, and the awakening of boldness in post-pandemic campaigns, making it a must-listen for advertising enthusiasts.
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Kia Soul Hamster Campaign Success
- Colin Jeffery shared the story of launching the Kia Soul with the famous hamster campaign.
- The campaign cleverly used hamsters as a metaphor for daily grind and helped the brand grow rapidly.
Handling Rejection Defines Success
- Rejection in creative work is frequent and emotionally tough due to subjectivity.
- Success connects directly to how well one channels and handles rejection over time.
Creativity Cycles Mirror Economy
- Economic downturns and events impact advertising tone and creativity cycles.
- In tough times, work tends to be safe, serious, or parody, while boom times spark bold, experimental ideas.