Reigniting Passion in Advertising: Overcoming Disillusionment

I’m excited to have Colin Jeffery, CCO of Doner and Co-Founder and CCO of Wolfgang, on the show today for a very interesting and timely discussion. Colin has worked for top agencies all around the world, from his homeland of South Africa to Singapore to the US, so I think it’s fair he’s seen a thing or two.

And over the last several years, he’s spotted a distressing trend: advertising professionals falling out of love with advertising and the advertising world and I have to say, I don’t disagree with his assessment.

But fear not faithful listeners, because he’s here to share a few actionable things we can do to reignite our passion and love for what I still believe is one of the best gigs in the world.