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Falling out of love with the advertising biz and how to rekindle the flame with Colin Jeffery, CCO Doner/CCO-Co-founder Wolfgang

Confessions of a Creative Director

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Creative Collaborations and AI Innovations

This chapter explores the contrasting agency competitiveness between countries, emphasizing the collaborative culture in South Africa and Brazil against the individualistic U.S. approach. It discusses the impact of AI on the advertising industry, advocating for its acceptance as a creativity-enhancing tool. Additionally, the conversation touches on a resurgence of passion and boldness in advertising post-pandemic, with examples of innovative campaigns that signal a hopeful revival in the sector.

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