Confessions of a Creative Director  cover image

Falling out of love with the advertising biz and how to rekindle the flame with Colin Jeffery, CCO Doner/CCO-Co-founder Wolfgang

Confessions of a Creative Director

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Celebrating Student Nurses: An Innovative Marketing Approach

This chapter explores a groundbreaking marketing campaign aimed at celebrating student nurses by leveraging the NCAA's Name, Image, and Likeness policy. It details how the initiative, in partnership with Galen College of Nursing, offers sponsorships to student nurses to address the nursing shortage while recognizing their vital contributions.

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