Confessions of a Creative Director How To Not Hate Advertising with Nick Sonderup, Co-CCO of Strawberry Frog
Nov 11, 2024
Nick Sonderup, Co-Chief Creative Officer of Strawberry Frog, shares his wealth of experience from renowned firms like MTV and Wieden+Kennedy. He discusses his passion for advertising and previews his upcoming book, offering insights on finding fulfillment in the industry. Mentorship and empathy play key roles in his philosophy, as he advocates for authentic client relationships. Sonderup also reflects on the dual nature of technology in advertising and the challenges of balancing creativity with leadership responsibilities, urging listeners to embrace change.
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Nick's Varied Advertising Journey
- Nick Sonderup shares his diverse career path across major and independent agencies, learning through varied experiences.
- He consciously sought new challenges to grow his skills, from MTV to Wieden+Kennedy, BBDO, and Strawberry Frog.
Embrace New Tech Curiously
- Embrace new technologies like AI with curiosity, not fear; experiment to discover their potential.
- Avoid rushing to be first; focus on using new tools to improve work purposefully.
Hybrid Work Changes Collaboration
- Hybrid and remote work require rethinking how to balance in-person collaboration and flexibility.
- Being together less often can make in-person time more focused and meaningful.