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Nick Sonderup
Co-Chief Creative Officer of Strawberry Frog in New York City. He has worked at MTV, Wieden+Kennedy, and BBDO, and is the author of 'How Not to Hate Advertising'.
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Nov 11, 2024
• 1h 3min
How To Not Hate Advertising with Nick Sonderup, Co-CCO of Strawberry Frog
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Nick Sonderup, Co-Chief Creative Officer of Strawberry Frog, shares his wealth of experience from renowned firms like MTV and Wieden+Kennedy. He discusses his passion for advertising and previews his upcoming book, offering insights on finding fulfillment in the industry. Mentorship and empathy play key roles in his philosophy, as he advocates for authentic client relationships. Sonderup also reflects on the dual nature of technology in advertising and the challenges of balancing creativity with leadership responsibilities, urging listeners to embrace change.
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