Sweat Equity

Learn how to grow your Instagram following to 10k with insights on short-form content. Discover Athletic Brewing's success in the non-alcoholic beverage market and the rise of mocktails. Dive into the power of personal storytelling in branding and the challenges of direct-to-consumer products. Plus, get tips on creating engaging content on Instagram and building a dedicated audience.

Luxury brand expert Oren John discusses the secrets of building luxury brands, including differentiating luxury from high-end products, creating urgency through brand collaborations, and fast-tracking to a higher price point. The podcast delves into the strategies used by luxury brands, the importance of personalized customer experiences, and expanding perspectives in design and branding.

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHAPTERS00:00 - Intro05:44 - Did Rockstar manufacture the GTA 6 Leak?25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good.41:19 - OLIPOP's $200m Influencer Marketing Playbook54:55 - Moonshot Marketing, and why you should consider doing it

Episode 7: Alex and Brian talk about the "land and expand" strategy that has taken Rogue Fitness from $0 - $100m per year, what we can learn from Lego's legendary transformation into a media company, and how to pull off the perfect Black Friday for any ecommerce brand.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1

Oren John, a content creator and former executive, shares his formula for creating viral content. The podcast explores topics such as navigating social media platforms in the CBD cannabis industry, creating viral videos with a strategic script, transitioning to Instagram as the main platform, finding a niche market and optimizing SEO, the outreach process in building a DTC brand, and building a niche lifestyle brand.

In this week's episode of Sweat Equity, Alex and Brian dig into the rise and fall of Allbirds. From DTC darling to a brand struggling to stay afloat, Allbirds has fallen on hard times as of late. Alex and Brian do what they do best, and lay out a playbook that would save this once-beloved brand. They also break down why Content, Community, Commerce framework is missing another "C", and discuss the psychology behind the ridiculous retention behind Mr. Beast's videos. Don't miss this one.Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Welcome back to Sweat Equity. Rushed this episode out the door because there was some heat this past week in the marketing world. Alex and Brian discuss how Snoop Dogg's "I'm done with Smoke" marketing play was executed to perfection before Black Friday, how a tumbler company turned a car fire into a PR masterclass. They also break down what "Trojan Horse" content is, and how to use it if you're a founder looking to grow your brand on social. Finish things off with some Free Smoke about which platforms to target in 2024. A thanksgiving feast of marketing served up right before the turkey.Follow us on Spotify, Apple Podcasts, or wherever you get your podcasts, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1

Welcome back to Sweat Equity. So, you're the new brand on the block, on that startup grind, or the next biggest social media influencer. Nobody knows who you are - so what do you do? Alex and Brian break down exactly what you need to do if you're starting from scratch with short-form content, and how to make the most of the variety of platforms at your fingertips.On this episode of Sweat Equity, Alex and Brian will break down the playbook for consistent growth for your social channels, how Alex is implementing this strategy in his short-form course, Cut 30. Brian covers why TikTok Shops are a huge threat to Amazon's empire, and why they will succeed where Meta failed. From podcast growth tips to why you need to care more about your packaging and unboxing experience, you don't want to miss this one.Keep grinding, and we'll see you next week.--MORE SWEAT EQUITYFor FULL VIDEO EPISODES of Sweat Equity, growth playbooks, and much more, get subscribed to Marketing Examined on YouTube: https://www.youtube.com/@marketingexamined?sub_confirmation=1--For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.com--Follow Alex & Brian on Twittertwitter.com/@alexgarcia_atxtwitter.com/@brian_blum1--CHAPTERS00:00 - Alex's Tiny Hat03:43 - Cut 30 Update & The Only Way to Grow a Podcast12:06 - Alex's Formula for Short-Form Success18:57 - TikTok Declares WAR on Amazon, and why Meta couldn’t.30:28 - You’re using hooks wrong. Learn from Connor Price40:18 - Packaging is the Product46:59 - "What is that?" Products that Market Themselves51:20 - Invest in something that has an 100% open rate. Your unboxing experience.

This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.comFollow Alex & Brian on Twittertwitter.com/alexgarcia_atxtwitter.com/brian_blum1Chapters:00:00 - Intro03:19 - The Kelce Bro’s Podcast Growth Strategy14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass43:18 - Viral Loops & Mailchimp's Genius Referral Program52:00 - Your Cold Emails Suck. Tim Ferris can help.