Sweat Equity Breaking Down Liquid IV's Product Launch Framework
Jun 11, 2024
Delving into successful product launches, the podcast discusses brands like Puresport and Liquid IV. They explore creating multiple Instagram accounts, the power of engaging influencers, repurposing successful content, and effective product launch frameworks. The episode covers furniture shopping experiences, bankruptcy in the furniture industry, and marketing strategies for a supplement company. It highlights the importance of tailored content for different audiences and creating brand loyalty through community engagement.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Intro
00:00 • 2min
Analyzing Liquid IV's Successful Product Launch on TikTok and Influencer Engagement Strategy
01:44 • 2min
Repurposing Successful Content Across Platforms
03:47 • 2min
Furniture Shopping Experience and the IKEA Test
05:28 • 2min
Discussion on Furniture Companies Bankruptcy, Manufacturing in China, and Social Media Comments
07:10 • 2min
Product Launch Framework: Tease, Hype, Collect, Push, and Pull
09:27 • 9min
Marketing and Branding Strategies for a Supplement Company
18:02 • 19min
Creating Specialized Content for Different Audiences
36:40 • 15min