Breaking Down Liquid IV's Product Launch Framework
Sweat Equity
Product Launch Framework: Tease, Hype, Collect, Push, and Pull
The chapter delves into a comprehensive product launch strategy emphasizing techniques such as teasing, building hype, collecting data through email and SMS, and pushing-pulling to create successful product launches. It discusses a real-life example of a company effectively executing this framework for a new electrolyte drink, including behind-the-scenes content, engaging social media posts, and the importance of motivating consumers to purchase.
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