35 Mins to Develop Your Founder Brand Content Playbook

18 snips

Jun 25, 2024

Learn about creating a founder brand content playbook with media funnel strategies for different stages. Discover ideas for viral founder brand content. Explore the importance of relatable brand content, video marketing funnel stages, and unique founder brand strategies.

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ADVICE

Prioritize Top-of-Funnel Channels

Start by focusing on platforms like Instagram, TikTok, or YouTube Shorts.
Top-of-funnel content should aim for broad reach and virality.

ADVICE

Broaden Top-of-Funnel Appeal

Make top-of-funnel content relatable to a large market, not just your niche.
Focus on broader appeal, not just your specific product story.

ANECDOTE

Relatable Luxury

Alex Garcia uses the example of a watch brand pitching their story as the reason they started.
He suggests framing it around a relatable luxury item like a Rolex to grab attention.

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