Sweat Equity

35 Mins to Develop Your Founder Brand Content Playbook

Jun 25, 2024

Learn about creating a founder brand content playbook with media funnel strategies for different stages. Discover ideas for viral founder brand content. Explore the importance of relatable brand content, video marketing funnel stages, and unique founder brand strategies.

35:06

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Quick takeaways

Understanding different content consumption stages is vital for founder brand strategy.

Tailoring content for various channels like YouTube and newsletters ensures audience engagement.

Deep dives

Developing Brand Content Strategy

Founders need to focus on appealing to a massive audience with their brand content strategy. It's crucial to understand the different stages of a content consumption journey - from awareness to fostering super fans. Emphasizing the importance of creating intentional content instead of just creating content for the sake of it is highlighted.

Customer-Centric Storytelling for Brand Success

01:20

Embrace Pursuit of Athletic Dreams

01:25

Content Consumption Journey

00:53

Intro

3min

Importance of Starting a Newsletter and Content Strategy

8min

Creating Specific, Unique, and Relatable Content for Product-Focused Videos + Yapo Advertisement

3min

Creating Relatable and Valuable Brand Content for Audience Engagement

8min

Video Content and Marketing Funnel Stages

5min

Rise of Unconventional Content Creator and Founder Brand Strategies

7min

In episode 33, Alex and Brian dig into creating a founder brand playbook. Alex talks about which media channels work best at different stages—like top-of-funnel, middle-of-funnel, and bottom-of-funnel content. Brian gets into brainstorming founder brand content ideas, keeping the media funnel strategy in mind. It's a packed session all about strategizing and coming up with viral ideas for your founder brand playbook.

As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.

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Sweat Equity

35 Mins to Develop Your Founder Brand Content Playbook

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Developing Brand Content Strategy

Brainstorming Content Ideas

Media Funnel Channels

Evolving Content Strategy for Different Channels

Customer-Centric Storytelling for Brand Success

Embrace Pursuit of Athletic Dreams

Content Consumption Journey

Remember Everything You Learn from Podcasts