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35 Mins to Develop Your Founder Brand Content Playbook

Sweat Equity

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Importance of Starting a Newsletter and Content Strategy

The chapter explores the significance of initiating a newsletter as part of a brand's content strategy, focusing on platforms that yield results for new or lean teams. It delves into the concept of a media funnel, highlighting top-of-funnel channels like podcasts and Instagram for maximum reach. The chapter emphasizes leveraging platforms like Instagram, TikTok, and YouTube Shorts to go viral and drive audience engagement towards newsletters and visual content in the middle funnel.

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