Sweat Equity
How Dupe.com Gained 32 Million Views in 60 Days
Jun 4, 2024
Learn how Dupe.com gained 32 million views in 60 days through killer content strategy and marketing tactics. Discover the double hook strategy, pacing tips, and behind-the-scenes look at dupe.com's content strategy. Dive into effective sales funnel strategies, engaging content creation, and the launch of Content Cafe for content marketers.
53:08
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Quick takeaways
- Dupe.com gained 30,000 followers quickly by combining organic content and product information.
- Founder's funnel strategy involves guiding viewers from free resources to premium subscriptions for effective conversions.
Deep dives
Doop.com: Creative and Viral Content Marketing Strategy
Doop.com, a brand focused on offering alternatives to expensive products, gained 30,000 followers rapidly by creating organic content fused with product information. Their approach emphasizes integrating top-of-funnel ideas with bottom-of-funnel visuals, hooking viewers multiple times in each video. They consistently applied winning formats, such as a chart comparing broke to rich furniture to drive engagement and shares.
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