Sweat Equity
Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.
Latest episodes
Nov 8, 2023 • 1h 1min
002 - How Deion Sanders got 400m People Talking About Sunglasses.
This week’s episode of Sweat Equity, Alex and Brian break down one of the most brilliant sponsorship masterclasses of this year: How Deion Sanders drove 400m eyeballs to Blenders Eyewear in a single weekend thanks to a single quote from the Colorado State coach. Next, it’s onto New Heights, and what the Kelce brothers are doing to create one of the fastest-growing podcasts in sports, and finish it off with a cold email playbook straight from Tim Ferris and Shaan Puri - you’re not going to want to miss this one.SOCIALSFor weekly episodes of Sweat Equity, marketing case studies, and much more, get subscribed to our YouTube channel: https://www.youtube.com/@marketingexamined?sub_confirmation=1For more marketing content, growth playbooks, and deep dives, head to www.marketingexamined.comFollow Alex & Brian on Twittertwitter.com/alexgarcia_atxtwitter.com/brian_blum1Chapters:00:00 - Intro03:19 - The Kelce Bro’s Podcast Growth Strategy14:43 - Create your own category (VIVO Barefoot Shoes & Magic Mind)19:54 - Gymshark vs. Fabletics - How to seed influencers CORRECTLY22:20 - All Eyes on Coach Prime - Deon Sanders Marketing Masterclass43:18 - Viral Loops & Mailchimp's Genius Referral Program52:00 - Your Cold Emails Suck. Tim Ferris can help.
6 snips
Oct 26, 2023 • 56min
001 - The 9-Figure Creator Brand Playbook.
Dive into the world of creator brands and their explosive potential! Discover how Kim Kardashian makes millions and why Mr. Beast's Feastables gives Hershey's a run for their money. Explore the winning strategies behind KSI and Logan Paul's Prime Energy success. Learn four key steps to build a loyal fanbase and hear why traditional brands struggle to keep up with the new wave of creator-led businesses. It's a fascinating look at modern marketing in today’s entertainment landscape!
