How To Build A 7-Figure Brand From Scratch w/ Oren John
Apr 2, 2024
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Experienced entrepreneur Oren John shares insights on building a 7-figure brand from scratch. Topics include branding, website setup, content creation, and getting your first 1000 customers. He breaks it down into 3 phases for easy implementation.
Differentiation is crucial for brand success, focusing on unique selling points and intentional brand building.
Adopting a builder mindset involves analyzing products to enhance brand strategies through keen awareness.
Packaging design impacts consumer engagement and loyalty, emphasizing shareable and reusable experiences.
Intentionality in content creation is key to establishing a unique brand identity and engaging target audiences effectively.
Deep dives
Testing Differentiating Strategies and Building Brand Phases
When launching a brand, the speaker discusses the importance of differentiation and intentional brand building. They emphasize the need to think through every aspect of a brand, from its visual elements to its unique selling points. By strategically planning a 30-day video series showcasing how to build a brand, the speaker highlights the significance of considering consumer mindset, product design, and brand positioning in three essential phases.
Developing a Builder Mindset and Understanding Brand Intentionality
The podcast delves into the concept of a builder mindset, emphasizing the importance of intentional thought processes behind every product or brand one encounters. The speaker advocates for adopting a mindset where individuals critically analyze products and brands to understand their design and production processes, identifying areas for potential improvement. By actively engaging in this thought process, individuals can develop a keen awareness of product intricacies and apply these insights to enhance their brand-building strategies.
Creating Shareable and Reusable Packaging Experiences
The episode explores the significance of packaging design in fostering consumer engagement and brand loyalty. Through a survey highlighting consumer behaviors related to packaging, the speaker underscores the impact of shareable and reusable packaging experiences in driving brand interaction. By prioritizing elements like shareability and reusability in packaging design, brands can enhance customer satisfaction and generate organic brand advocacy through social media sharing and community engagement.
Applying Intentionality to Brand Development and Content Creation
The podcast emphasizes the role of intentionality in brand development and content creation, particularly for creators looking to establish a unique brand identity. By aligning brand elements with a specific thematic framework and consistently applying intentional choices across all touchpoints, creators can differentiate their brand and engage their target audience effectively. The speaker emphasizes the power of making intentional decisions in content creation, highlighting the importance of standing out and elevating brand presence through creative and purposeful choices.
Leveraging Algorithms for Market Fit and Content Strategy
The episode delves into the concept of 'Algo Market Fit' and its implications for brand success in the digital landscape. By understanding algorithmic preferences and visual aesthetics that resonate with target audiences, brands can optimize their content strategy for algorithmic appeal. The speaker advocates for testing content on various platforms to gauge audience response and ensure alignment with algorithmic preferences, ultimately driving brand visibility and engagement across digital channels.
Navigating Product Seeding and Brand Scaling Strategies
The podcast highlights the importance of strategic product seeding and brand scaling to accelerate brand growth and market reach. By leveraging influencer partnerships, meta advertising, and community engagement initiatives, brands can enhance their acquisition channels and expand their market presence. The speaker underscores the significance of forecasting inventory, optimizing acquisition channels, and prioritizing community building to propel brand success and achieve sustainable growth.
Scaling Through Content Creation and Community Engagement
The episode emphasizes the role of content creation and community engagement in driving brand scaling and audience growth. By leveraging TikTok Shop and meta advertising as primary acquisition channels, brands can enhance their reach and engagement with target audiences. The speaker advocates for a cohesive content strategy that resonates with algorithmic preferences and community interests, fostering brand awareness and customer loyalty through authentic storytelling and community building initiatives.
You have a vision for a million-dollar brand but then reality sets in...
You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers.
Well, take a breather...
Because Oren John came on the episode and I grilled him for 40 minutes. And asked him about everything you need to build a 7-figure brand from scratch. And he laid it out in 3 phases for you to steal and go build.
I'm also going to turn this into a visual playbook you can use and steal - if you want it then you can get it here when it goes live: www.marketingexamined.com/subscribe
As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.
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