Sweat Equity

Your Playbook To Disrupt Bigger Brands

24 snips
Aug 6, 2024
Alex, an expert in brand disruption strategies, and Brian, a marketing guru, dive into the art of standing out in a crowded market. They share insights on how smaller brands like Moise Wash and Muddy Bites use creative digital branding to challenge giants. The duo discusses personalized outreach and the importance of cultural fit in hiring. They also emphasize quantifying achievements for job seekers and entrepreneurs to boost their success. Tune in for actionable strategies to enhance audience engagement and grow your brand authentically!
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ADVICE

Stand Out in Job Applications

  • When applying for jobs, connect with the hiring manager on LinkedIn and send a personalized email.
  • Avoid generic statements like "I'm a great fit"; instead, quantify your accomplishments and skills with numbers.
ADVICE

Curate Your Portfolio

  • Instead of sending a generic portfolio or website link, curate your top two or three best works and include them directly in your email.
  • This allows busy hiring managers to quickly assess your skills and accomplishments.
ADVICE

Resume and Interview Tips

  • Use a visually appealing resume template and highlight key accomplishments to stand out from the crowd.
  • Build rapport with interviewers by researching their interests and finding common ground.
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