The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Jan 19, 2018 • 51min
158 80/20 Sales and Marketing by Perry Marshall
"80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More" by Perry Marshall Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/80-20-sales-and-marketing-perry-marshall
Jan 12, 2018 • 44min
157 Brand Seduction by Daryl Weber
"Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands" by Daryl Weber Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/brand-seduction-daryl-weber
Jan 5, 2018 • 41min
156 Non-Obvious 2018 by Rohit Bhargava
“Non-Obvious 2018 Edition: How To Predict Trends and Win The Future” by Rohit Bhargava Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/non-obvious-2018-rohit-bhargava
Dec 29, 2017 • 46min
155 Exactly What to Say by Phil M. Jones
"Exactly What to Say: The Magic Words for Influence and Impact" by Phil M. Jones Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/exactly-what-say-phil-jones
Dec 22, 2017 • 46min
154 Giftology by John Ruhlin
Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention by John Ruhlin Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Giftology-John-Ruhlin
Dec 15, 2017 • 44min
153 Psyched Up by Daniel McGinn
"Psyched Up: How the Science of Mental Preparation Can Help You Succeed" by Daniel McGinn Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Psyched-Up-Daniel-McGinn
Dec 8, 2017 • 45min
152 Selling Your Value Proposition by Cindy Barnes
"Selling Your Value Proposition: How to Transform Your Business into a Selling Organization" by Cindy Barnes, Helen Blake, and Tamara Howard Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/selling-value-proposition-cindy-barnes
Dec 1, 2017 • 49min
151 BadMen by Bob Hoffman
"BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" by Bob Hoffman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/badmen-bob-hoffman
Nov 24, 2017 • 46min
150 The Tao of Twitter by Mark Schaefer
"The Tao of Twitter: Changing Your Life and Business One Connection At A Time" by Mark Schaefer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Tao-Twitter-Mark-Schaefer
Nov 17, 2017 • 50min
149 The Perfect Close by James Muir
"The Perfect Close: The Secret To Closing Sales" by James Muir Click here to view the show notes https://www.salesartillery.com/marketing-book-podcast/Perfect-Close-James-Muir
