The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Mar 30, 2018 • 53min
168 Superconsumers by Eddie Yoon
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/superconsumers-eddie-yoon
Mar 23, 2018 • 1h 7min
167 Never Lose a Customer Again by Joey Coleman
Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/never-lose-customer-again-joey-coleman
Mar 16, 2018 • 52min
166 The Storytelling Edge by Joe Lazauskas
The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You by Joe Lazauskas and Shane Snow Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/story-telling-edge-joe-lazauskas
Mar 9, 2018 • 44min
165 Stop Selling and Start Leading by Deb Calvert
Stop Selling and Start Leading: How to Make Extraordinary Sales Happen by Barry Posner, Deb Calvert, and James M. Kouzes Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/stop-selling-start-leading-deb-calvert
Mar 2, 2018 • 49min
164 Sandler Enterprise Selling by Dave Mattson
Sandler Enterprise Selling: Winning, Growing, and Retaining Major Accounts by Dave Mattson and Brian Sullivan Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/sandler-enterprise-selling-dave-mattson
Feb 23, 2018 • 40min
163 Shift Ahead by Allen Adamson
Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World by Allen Adamson and Joel Steckel Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/shift-ahead-allen-adamson
Feb 16, 2018 • 38min
162 Do Good by Anne Bahr Thompson
Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit by Anne Bahr Thompson Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/do-good-anne-bahr-thompson
Feb 9, 2018 • 43min
161 Iconic Advantage by Soon Yu
Iconic Advantage: Don't Chase the New, Innovate the Old by Soon Yu Click here for the show notes! https://www.salesartillery.com/marketing-book-podcast/iconic-advantage-soon-yu
Feb 2, 2018 • 38min
160 Creating Signature Stories by David Aaker
David Aaker, strategic messaging expert, discusses his book 'Creating Signature Stories' which focuses on strategic messaging that energizes, persuades, and inspires. They explore the OCCUR model for brand identity, emphasize the power of storytelling in marketing, and discuss lessons on branding and organizational management. They also touch on the influence of tech companies like Google, Facebook, Amazon, and Apple.
Jan 26, 2018 • 45min
159 Rise of the Revenue Marketer by Debbie Qaqish
Rise of the Revenue Marketer by Debbie Qaqish Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/rise-revenue-marketer-debbie-qaqish
