160 Creating Signature Stories by David Aaker

Feb 2, 2018

David Aaker, strategic messaging expert, discusses his book 'Creating Signature Stories' which focuses on strategic messaging that energizes, persuades, and inspires. They explore the OCCUR model for brand identity, emphasize the power of storytelling in marketing, and discuss lessons on branding and organizational management. They also touch on the influence of tech companies like Google, Facebook, Amazon, and Apple.

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Introduction

00:00 • 2min

Introducing David Aaker and Discussing his Books and Connections

01:51 • 2min

Exploring the OCCUR Model and the Multi-Dimensional Nature of Brands

04:02 • 5min

The Power of Storytelling in the Business World

09:27 • 24min

Lessons on Branding and Organizational Management

33:16 • 2min

Discussion of the guest's daughter and a book about powerful tech companies

34:52 • 3min