The Marketing Book Podcast
Douglas Burdett
Weekly interviews with authors of new marketing and sales books. Named by LinkedIn and Forbes as one of the top marketing and sales podcasts. Hosted by Douglas Burdett, a marketing strategist, former artillery officer, Madison Avenue ad man, and stand-up comedian.
Episodes
Mentioned books
Nov 10, 2017 • 42min
148 The Business of Expertise by David C. Baker
"The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" by David C. Baker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/business-expertise-david-baker
Nov 3, 2017 • 49min
147 Smart Marketing for Engineers by Rebecca Geier
"Smart Marketing for Engineers: An Inbound Marketing Guide to Reaching Technical Audiences" by Rebecca Geier Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/smart-marketing-engineers-rebecca-geier
Oct 27, 2017 • 46min
146 UnBranding by Alison Stratten
"UnBranding: 100 Branding Lessons for the Age of Disruption" by Alison Stratten and Scott Scratten Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/unbranding-alison-stratten
Oct 20, 2017 • 44min
145 Your Ad Ignored Here by Tom Fishburne
"Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings" by Tom Fishburne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/ad-ignored-here-tom-fishburne
Oct 13, 2017 • 46min
144 Entrepreneurial You by Dorie Clark
"Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive" by Dorie Clark Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/entrepreneurial-you-dorie-clark
Oct 6, 2017 • 44min
143 The New Way to Market for Manufacturing by Bruce McDuffee
"The New Way to Market for Manufacturing: Innovation That Grows Your Business" by Bruce McDuffee Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/New-Way-Market-Manufacturing-Bruce-McDuffee
Sep 29, 2017 • 42min
142 Artificial Intelligence for Marketing by Jim Sterne
"Artificial Intelligence for Marketing: Practical Applications" by Jim Sterne Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/artificial-intelligence-marketing-jim-sterne
Sep 22, 2017 • 41min
141 My Adventures in Marketing by Philip Kotler
"My Adventures in Marketing: The Autobiography of Philip Kotler" by Philip Kotler Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/adventures-in-marketing-philip-kotler
Sep 15, 2017 • 45min
140 The Sales Survival Handbook by Ken Kupchik
"The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction--The Real Truth About Life in Sales" by Ken Kupchik Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Sales-Survival-Handbook-Ken-Kupchik
Sep 8, 2017 • 53min
139 Killing Marketing by Joe Pulizzi
"Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit" by Joe Pulizzi and Robert Rose Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/Killing-Marketing-Joe-Pulizzi
